All You Need to Know About Hashtags

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What is HashTag

• The hashtag is a word that is preceded by a
  hash Sign. it is used to identify a specific
  topic on social media
• Hashtags makes it easy for people to discuss and
  exchange ideas throughout social media.
• It creates a group conversion all over the world
  on a common topic and makes easier to find and
  search.
• Sometimes it is used to run a campaign to drive
  more traffic and build awareness.

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How Hashtags Work

• Whenever the user types a word with a hashtag in
  their posts it is indexed by social media and
  then its become searchable and discoverable by
  other social media users and when a user clicks
  on the hashtag it aggregates all of the posts
  along with the same hashtags on a single page
• When a specific word or keyword becomes more
  search then its called trending hashtag but it
  does not mean it is the most popular hashtag.
  Trending topic or hashtags are different
  according to users, location, interest and their
  social media connection.

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How you can use Hashtags

• Its very simple to use a hashtag just add
  Symbol just before your word.
• A hashtag should contain only one word without
  spaces.
• No punctuation should be included.
• The word should be relevant to your post so a
  group of people can discuss on the topic.
• Don't over-tag a single tweet.
• Include the hashtag within or after your message.

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Social Network Support Hashtags

• Twitter Twitter hashtags encourage people to
  take part in conversations with the same topic
  and people engage with one another even if they
  are not following each other.
• Facebook Facebook Hashtags turn topics and
  phrases into clickable links in posts on your
  profile or Page. When people click a hashtag or
  search for a hashtag, they'll see a results that
  contain the hashtag so they can learn more about
  topics that interest them.
• Instagram Getting your Instagram followers to
  use your branded hashtag in their posts and
  stories is key to getting discovered on Instagram
  by new audiences.

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How Hashtags are useful to any business

• Trending Hashtags- A trending hashtag is a
  hashtag related to a trending topic or event to
  help reach a new audience your business may not
  ordinarily reach.For example, firstdayofschool
  may be a trending topic in the month of August.
• Niche Hashtags- Niche hashtags for existing
  communities, fields and industries are great
  choices.To help our intended audience (small
  businesses) find this content more easily.For
  example,SmallBusiness, branding, and branding.

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• Branded Hashtags- Branded hashtags are hashtags
  created by your business to represent your
  brand.Make a brand hashtags that is unique,Define
  yoyr business to make your brand populer.
• Call-to-Action Hashtag- call-to-action (CTA)
  hashtags for social media users.Use on posts
  specifically related to that campaign so raise
  awareness around a topic to your brand.
• Product or Service-Specific Hashtags- A company
  offers multiple products so use product hashtag
  in a post.Product or service hashtags can help
  consumers do research on a product.

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