A List of eCommerce Analytics Tools For The New-in-business eCommerce

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• A List of eCommerce Analytics Tools For The
  New-in-business eCommercers

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Introduction

• Pioneering the first bricks of your very own
  eCommerce store is thrilling, especially when
  being online is as trending as ever! But those
  thrills come with challenges of gaining a
  competitive edge to survive and succeed. So,
  getting insights for your e-store from a
  lucrative Analytics Tool is more of a necessity
  than just choice. Getting a better idea and
  making relevant changes about how your audiences
  are responding to your offerings help you in
  coming across as a trusted online entity. The
  eCommerce Analytics tools work wonders when it
  comes to data-driven consumer strategies and an
  influential online presence.
• The web is brimming with Analytics Tools, but the
  catch lies in opting one or more that fits your
  requisites. The new-in-business eCommerce stores
  should go for tools which are easy to function.
  Once youre fully aware of the operations, you
  can go for the tools that provide in-depth
  analysis. For starters, presenting a list of
  handy analytics tools for the eCommerce owners
  which are cost-effective and crisp. Take a look

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Google Analytics

• Any list of Analytics tools is oddly incomplete
  without mentioning this giant. Google Analytics
  (GA) is one of the oldest, trusted, and versatile
  insight metrics tool for any business every walk
  of life. Be it a start-up or an enterprise with
  huge online visitors, Google Analytics is the
  perfect tool you can have.

• Google Analytics can delve deep into the web
  traffic and tell you so much more than just the
  number of visitors checking out your site on a
  daily basis. Representing one of the best
  eCommerce analytics tools out there, Google
  Analytics and its Enhanced eCommerce capabilities
  can help merchants close the loop for new and
  returning customers alike.

• The effectiveness of this tool is undeniable and
  well-appreciated. GA is a FREE tool that is
  available for everyone no matter what scale your
  business is at.

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Analytics Features

• Analytics Intelligence
• Proactive Insights
• User and conversion modeling

• Data Activation
• Intelligence and anomaly detection
• Predictive analysis
• App notifications and remote configs
• Audience Demographics

• Data Analysis and Visualization
• Data access
• Filtering and manipulation
• Funnel analysis
• Segmentation
• Visualization and monitoring

• Reports
• Audience reports
• Advertising reports
• Acquisition reports
• Behavior reports
• Conversion reports
• Real-time reporting
• User flow reporting

• Integration
• Google Ads
• Google AdSense
• Data studio
• Google search console

• Data Collection and Management
• Collection APIs
• Tag management support
• Configuration APIs
• Custom Variables
• Data import
• User access controls

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Clicky

• When youre establishing your e-store, every
  customer matters and detailed information of each
  of your eCommerce website visitor counts. Clicky
  Web Analytics is meant for all those and more! GA
  provides almost all the essential features for
  free, but when youre looking for more, you
  should turn to an analytics tool like Clicky.
  Clicky is specifically designed for tracking
  accuracy at smaller levels. With the help of
  which, retargeting campaigns and understanding
  the user buying pattern in the initial days of
  the eCom-store establishment becomes easy.

• This is a paid but highly utilitarian analytics
  tool with advanced features like Heatmaps,
  accurate bounce rate metrics, and individualized
  user information. Another aspect that sets Clicky
  apart from its main competitors is the live
  information made available to website owners.
  Clicky charges are probably the lowest as
  compared to other tracking tools of similar
  services. When youre looking to dig in deep into
  the user metrics, Clicky can come handy!

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Heap Analytics

• As mentioned earlier, Google Analytics might be
  the best, a free ecommerce analytics tool for any
  business, but it comes with a complex code
  implementation structure. Whereas Heap Analytics
  has the simplest form of the user interface. In
  other words, Heap Analytics comes with features
  that are designed for the non-technical, common
  users. So, when youre a solopreneur, handling
  your e-store on your own and find it difficult to
  derive data from GA, you turn to Heap for the
  user metrics!

• With almost all the similar features to GA, this
  paid tool is all set for analyzing your website
  usage data. This also comes with a free trial to
  understand the functionality better. With almost
  zero difficulties, you can analyze behavioral
  data and have insights for conversion rate
  optimization, product engagement retention, and
  measure the overall influence.

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Final Take

• The Analytics tools listed above are the best in
  our information for the new-in-business eCommerce
  stores. Apart from these eCommerce Analytics
  Tools, there are numerous other offerings
  available to give a try on. Kissmetrics,
  Rjmetrics, Woopra, Hubspot, and Piwik are there
  if we name a few. While wrapping this up, our
  final advice for the newbies is, Google Analytics
  is more of a necessity than a recommendation.
  Trying other tools alongside will better your
  comparison and will give you better insights on
  how the consumers are looking at your brand.

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