Outdoor Advertising Methods, Tactics, and Tips

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Outdoor Advertising Methods, Tactics, and Tips
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Introduction
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CONTENTS
Types of Outdoor Advertising
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Outdoor Advertising Comes of Age
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Tips for Successful Outdoor Advertising Campaigns
Costs Associated With Outdoor Advertising
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Conclusion
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Introduction
You see hundreds of outdoor advertisements every
day.Doing outdoor advertising the right way .Also
known as out-of-home (OOH) advertising, outdoor
advertising is a broad term that describes any
type of campaign that reaches consumers when
they're outside their homes.billboard advertising
companies in Kerala. It can be further segregated
into more precise segments, but it's all outdoor
advertising if it's outside the home.
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Types of Outdoor Advertising
Outdoor media is a staple because it reaches
hundreds of thousands of people by foot, mass
transit, or by car. It's usually very quick and
impactful. The most common forms of outdoor media
include 1.Billboard advertising
2.Point of sale displays
3.Transit advertising and wraps 4.Mobile
billboards 5.Guerrilla advertising
6.bus shelters, kiosks,
and telephone booths
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Outdoor Advertising Comes of Age
It used to be that an outdoor ad was simply a way
to achieve brand awareness. It's not possible to
convey a complex message on a medium that people
will see for only a few seconds, or for a few
minutes at most. This type of advertising was
seen as support for TV, direct mail, radio, and
print campaigns. It kept the product or service
in front of mind while it let other forms of
media do the heavy lifting. Some
outdoor advertising can become the focal point of
an entire campaign, especially when it
encompasses a stunt or drives interaction with
users and their cellphones.
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Tips for Successful Outdoor Advertising Campaigns
Make your outdoor tactics shareable Approach
your outdoor advertising as something that will
create a stir. People will see it, record it, and
share it on social media. It's not a good use of
your time and money if it doesn't possess this
quality. Spend your money on high-traffic sites
You might be tempted to buy cheaper units and
more of them, but it's far better to go with one
site that will get a million views rather than
five sites that will get 800,000. Less is more
Outdoor advertising catches the eye for a second
or twoif you're lucky. You don't want to
saturate the ad with messages and calls to
action. Keep it simple and let a few words and
stunning visuals grab consumers' attention. Think
of outdoor media as a conversation starter. It's
not there to inform, but merely to intrigue.
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Costs Associated With Outdoor Advertising
Reaching hundreds of thousands of consumers isn't
cheap, and as competition for billboard spaces
increases, so do associated costs. Cost
calculations are based on a system called gross
ratings points (GRP), the impressions that are
delivered by a media schedule for the outdoor
location. This is called the daily effective
circulation (DEC), also known as a "showing." One
rating point is equal to 1 of the market
population. There are many factors involved based
on traffic, visibility, location, and size.
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Conclusion
This is a mass-market medium, just like
billboard,. It's best used for broad messages,
branding, and support campaigns.best outdoor
advertising agency in Kerala.
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