Digital Marketing

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• PPT
• on
• DIGITAL MARKETING

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Concepts

• What is Digital Marketing.
• Why Digital Marketing.
• Digital Marketing Consist of.
• Advantages Disadvantages of Digital Marketing.
• Conclusion.

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Digital Marketing

• Digital Marketing is the Marketing of
  products or services using digital technologies,
  mainly on the Internet, but also including mobile
  phones, display advertising and any
  other digital medium.
• (or)
• In Simple Words
• It is a Type of Marketing where we Promote
  our business via Digitally i.e., Internet, Mobile
  etc., to get more Sales, Leads, Reach etc.,

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Why Digital Marketing

• It is low cost Marketing when Compared to
  Traditional Marketing.
• We can promote our Business Via Digitally i.e.,
  online.
• Bulk Reach Available
• Accurate Analytics Available
• Advertising your products on Specific hours, time
  or day bases.
• Fully controlled as per your location, Budget
  Time.
• Easy to Share.
• Brand Development.

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Digital Marketing Mainly Consists of-

• SEO (Search Engine Optimization)
• 1.Onpage SEO
• 2.Offpage SEO
• SMO (Social Media Optimization)
• Email Marketing
• 1. Lead Generation
• SEM (Search Engine Marketing)
• SMM (Social Media Marketing)

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Advantages of Digital Marketing

• Targeted audience can be reached in a
  cost-effective and measurable way.
• Increasing brand loyalty and driving online
  sales.
• Global Reach.
• Improved Conversion Rates.
• Trackable Measurable Results.
• Social Currency

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Disadvantages of Digital marketing

• Skills and Training
• Time Consuming
• High Competition
• Complaints and Feedback
• Security and privacy Issues.

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Thank you