SRV 340 Education Specialist-snaptutorial.com - PowerPoint PPT Presentation

About This Presentation
Title:

SRV 340 Education Specialist-snaptutorial.com

Description:

For more classes visit www.snaptutorial.com SRV 340 Week 1 Discussion 1 Services Marketing Services Marketing. Discuss the importance of services marketing. How is services marketing unique from marketing a product or other tangible item? Additionally, discuss the impact of services marketing on industrialized nations and global competition, providing specific examples. Respond to at least two of your classmates’ postings – PowerPoint PPT presentation

Number of Views:7
Slides: 15
Provided by: robertlesw40

less

Transcript and Presenter's Notes

Title: SRV 340 Education Specialist-snaptutorial.com


1
SRV 340 Education Specialist-snaptutorial.com
2
SRV 340 Education Specialist-snaptutorial.com
SRV 340 Week 1 Discussion 1 Services Marketing
For more classes visit www.snaptutorial.com   SRV
340 Week 1 Discussion 1 Services
Marketing   Services Marketing. Discuss the
importance of services marketing. How is services
marketing unique from marketing a product or
other tangible item? Additionally, discuss the
impact of services marketing on industrialized
nations and global competition, providing
specific examples. Respond to at least two of
your classmates postings.
3
SRV 340 Education Specialist-snaptutorial.com
SRV 340 Week 1 Discussion 2 Consumer Behavior
For more classes visit www.snaptutorial.com   SRV
340 Week 1 Discussion 2 Consumer
Behavior   Consumer Behavior. There are three
stages of service consumption Prepurchase,
Service Encounter, and Postencounter. Discuss the
marketing challenges for each of the three stages
and give suggestions for solutions to overcoming
the challenges. Respond to at least two of your
classmates postings.      
4
SRV 340 Education Specialist-snaptutorial.com
SRV 340 Week 2 Assignment Seven Elements of
Service Marketing For more classes
visit www.snaptutorial.com   SRV 340 Week 2
Assignment Seven Elements of Service
Marketing   Seven Elements of Service Marketing.
In a three- to five-page paper (not including
title and reference pages), select a service
organization      
5
SRV 340 Education Specialist-snaptutorial.com
SRV 340 Week 2 Discussion 1 Pricing Ethics For
more classes visit www.snaptutorial.com   SRV 340
Week 2 Discussion 1 Pricing Ethics   Pricing
Ethics. Consider review question 8 from Chapter
6 why are ethical concerns and fairness
perception important issues when designing
service pricing schedules and revenue management
     
6
SRV 340 Education Specialist-snaptutorial.com
SRV 340 Week 2 Discussion 2 Citis Marketing
Strategy For more classes visit www.snaptutorial
.com   SRV 340 Week 2 Discussion 2 Citis
Marketing Strategy   Citis Marketing Strategy.
Read the article and discuss how Citi has
differentiated its marketing strategy from other
large financial institutions. How has Citi made
its new approach a success? Respond to at least
two of your classmates posts.      
7
SRV 340 Education Specialist-snaptutorial.com
SRV 340 Week 3 Discussion 1 Managing Services
Processes For more classes visit www.snaptutoria
l.com   SRV 340 Week 3 Discussion 1 Managing
Services Processes Managing Services Processes.
Service organizations tend to manage their
processes by use of flowcharting and
blueprinting. Discuss the differences and
similarities of the flowchart and blueprint and
determine which method you feel is the most
effective and why. Respond to at least two of
your classmates postings.  
8
SRV 340 Education Specialist-snaptutorial.com
SRV 340 Week 3 Discussion 2 Demand and Productive
Capacity For more classes visit www.snaptutorial
.com   SRV 340 Week 3 Discussion 2 Demand and
Productive Capacity   Demand and Productive
Capacity. We know customers might expect or
demand more than a service organization can
deliver, yet the organization must keep the
perception of the value of its services high in
the minds of its customers. Discuss how an
organization uses      
9
SRV 340 Education Specialist-snaptutorial.com
SRV 340 Week 4 Discussion 1 Image Positioning
Differentiation For more classes
visit www.snaptutorial.com   SRV 340 Week 4
Discussion 1 Image, Positioning,
Differentiation   Image, Positioning,
Differentiation. Since services are intangible,
it is often difficult for a consumer to assess
their quality. Services organizations, therefore,
separate themselves from competitors by physical
and environmental characteristics.      
10
SRV 340 Education Specialist-snaptutorial.com
SRV 340 Week 4 Discussion 2 Managing People For
more classes visit www.snaptutorial.com   SRV 340
Week 4 Discussion 2 Managing People   Managing
People. Since a services organization does not
sell a tangible product, the manner in which the
service is delivered      
11
SRV 340 Education Specialist-snaptutorial.com
SRV 340 Week 5 Discussion 1 Customer Loyalty
Programs For more classes visit www.snaptutorial
.com   SRV 340 Week 5 Discussion 1 Customer
Loyalty Programs   Customer Loyalty Programs. How
much is a customer worth over a      
12
SRV 340 Education Specialist-snaptutorial.com
SRV 340 Week 5 Discussion 2 Handling Customer
Complaints For more classes visit www.snaptutori
al.com   SRV 340 Week 5 Discussion 2 Handling
Customer Complaints   Handling Customer
Complaints. Although customer complaints are
commonly dreaded, the feedback from the customer
can actually give the services organization an
opportunity to improve its quality of services
and build customer loyalty. The manner in which a
complaint      
13
SRV 340 Education Specialist-snaptutorial.com
SRV 340 Week 5 Final Paper Service Services
Generational Gaps For more classes
visit www.snaptutorial.com   SRV 340 Week 5 Final
Paper   Service Services Generational
Gaps   Focus of the Final Paper    
14
SRV 340 Education Specialist-snaptutorial.com
Write a Comment
User Comments (0)
About PowerShow.com