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WHY GO FOR DIGITAL MARKETING?
Are you an entrepreneur? Are you a business
professional? Are you a job seeker? It dosent
matter in which industry you are, Digital
Marketing can help you to increase your revenue,
profit, helps in scaling your business, and you
can also build your career in this
sector. Digital marketing spend will reach 146
billion by 2023, growing at a 9 compound annual
growth rate (CAGR). According to a Forrester
report shared with Marketing Dive Let us take a
look at what is digital marketing, its benefits,
types, and how you can scale your business with
Digital Marketing.
What is Digital Marketing? Digital marketing is a
type of marketing that includes all marketing
efforts that use an electronic device or the
internet. Businesses use digital channels such as
search engines, social media, email, and other
websites to connect with current and prospective
customers.
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• Benefits of Digital Marketing?
• The main advantage of digital marketing is that
  you can target a specific audience, you can
  target the audience that shows interest in your
  business. Some of the benefits of digital
  marketing are
• Lower cost- A properly planned, well strategic
  and well- targeted digital marketing campaign
  can reach the right customers at a much lower
  cost as compared to traditional methods.
• Easy to track- One of the main advantages of
  digital marketing is that you can track your
  result with web analytics and other many other
  tools which are available online.
• You can also track what your audience is doing on
  your website. The web analytics gives you a
  real-time data of your advertising campaign and
  you can check whether the campaign is performing
  well or need changes.
• Global reach- Your web presence allows you to
  find new markets and trade globally for only a
  small investment.
• Loyalty- You can build customer loyalty and
  create a reputation by getting involved with
  social sites.
• Improved conversion rates- Digital marketing
  helps in increased conversion rates.
• Remarketing- Remarketing is most beneficial and
  mostly used in digital marketing. You can
  retarget the customers who have visited your
  website but havent take any decision like
  subscribing, purchasing. Remarketing is mainly
  used in the E-Commerce sector.

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• TYPES OF DIGITAL MARKETING
• The types of digital marketing are-
• CONTENT MARKETING It is a type of Digital
  Marketing that mainly focuses on creating and
  distributing content for a target audience. The
  main goal of this is to drive profitable
  customer action.
• EMAIL MARKETING It is one of the most popular
  types of digital marketing. The main focus of
  Email marketing is to build relationships with
  your customers.
• PAY-PER-CLICK ADVERTISING (PPC) In this type of
  marketing the marketers pay a fee every time
  people click on their ad. It is a type of paid
  search.
• SOCIAL MEDIA MARKETING (SMM) The best part of
  SMM is that you can engage and reconnect with
  your customers, retain the customer and also
  increases loyalty with the help of SMM. In this
  process, social media platforms are used to
  attract traffic and attention.
• SEARCH ENGINE OPTIMIZATION (SEO) It is the
  process of getting quality traffic from free or
  organic search results on the search engines
  like Google, Bing, Yahoo etc. this process
  includes researching keywords and including
  relevant keywords in your website, building
  backlinks, optimizing title and meta description
  tags.
• SEARCH ENGINE MARKETING (SEM) this type of
  digital marketing aims at increasing the
  visibility of the website in search engines by
  using paid methods.

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CONCLUSION According to a study, there are 4,536
million Internet users untill JUNE, 2019, which
is 58.8 of the world population. And the number
is increasing every month. At present, around 2
billion people are using smartphones. It is
expected that the users get doubled by 2020,
around four billion. Quantum IT Innovation is a
trusted Digital Marketing Agency in USA, UK, and
India. Quantum IT Innovation has a special
understanding regarding Digital Marketing
methodology and a reputed Digital Marketing
agency in the UK. We have special information and
understanding across security, SEO, SMM, PPC,
SEM, Email-Marketing. Our aim is to deliver the
best Digital Marketing services to our clients
that may bring high efficiency for his or her
business and generate brand awareness of their
offerings.
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