SRV 340 Future Our Mission/newtonhelp.com

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SRV 340 Future Our Mission/ newtonhelp.com
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SRV 340 Future Our Mission/newtonhelp.com

• SRV 340 Week 1 Discussion 1 Services Marketing 
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• SRV 340 Week 1 Discussion 1 Services Marketing
• Services Marketing. Discuss the importance of
  services marketing. How is services marketing
  unique from marketing a product or other tangible
  item? Additionally, discuss the impact of
  services marketing on industrialized nations and
  global competition, providing specific examples.
  Respond to at least two of your classmates
  postings.

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SRV 340 Future Our Mission/newtonhelp.com

• SRV 340 Week 1 Discussion 2 Consumer Behavior 
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• SRV 340 Week 1 Discussion 2 Consumer Behavior
• Consumer Behavior. There are three stages of
  service consumption Pre purchase, Service
  Encounter, and Post encounter. Discuss the
  marketing challenges for each of the three stages
  and give suggestions for solutions to overcoming
  the challenges. Respond to at least two of your
  classmates postings.

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SRV 340 Future Our Mission/newtonhelp.com

• SRV 340 Week 2 Assignment Seven Elements of
  Service Marketing 
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• SRV 340 Week 2 Assignment Seven Elements of
  Service Marketing
• Seven Elements of Service Marketing. In a three-
  to five-page paper (not including title and
  reference pages), select a service organization
  to use as an illustration in discussing the seven
  elements of service marketing. Also, include a
  discussion of how these elements form a
  competitive advantage for a service organization.
  Use the course text and two additional scholarly
  sources from the Ashford Online Library to
  support your paper. Your paper must be formatted
  according to APA-style guidelines as outlined in
  the Ashford Writing Center.

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SRV 340 Future Our Mission/newtonhelp.com

• SRV 340 Week 2 Discussion 1 Pricing Ethics 
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• SRV 340 Week 2 Discussion 1 Pricing Ethics
• Pricing Ethics. Consider review question 8 from
  Chapter 6 why are ethical concerns and fairness
  perception important issues when designing
  service pricing schedules and revenue management
  strategies? What are potential consumer responses
  to service pricing schedules or policies
  perceived as unfair? Respond to at least two of
  your classmates postings.

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SRV 340 Future Our Mission/newtonhelp.com

• SRV 340 Week 2 Discussion 2 Citis Marketing
  Strategy
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• SRV 340 Week 2 Discussion 2 Citis Marketing
  Strategy
• Citis Marketing Strategy. Read the article and
  discuss how Citi has differentiated its marketing
  strategy from other large financial institutions.
  How has Citi made its new approach a success?
  Respond to at least two of your classmates posts.

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SRV 340 Future Our Mission/newtonhelp.com

• SRV 340 Week 3 Discussion 1 Managing Services
  Processes 
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• SRV 340 Week 3 Discussion 1 Managing Services
  Processes
• Managing Services Processes. Service
  organizations tend to manage their processes by
  use of flowcharting and blueprinting. Discuss the
  differences and similarities of the flowchart and
  blueprint and determine which method you feel is
  the most effective and why. Respond to at least
  two of your classmates postings.

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SRV 340 Future Our Mission/newtonhelp.com

• SRV 340 Week 3 Discussion 2 Demand and Productive
  Capacity 
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• SRV 340 Week 3 Discussion 2 Demand and Productive
  Capacity
• Demand and Productive Capacity. We know customers
  might expect or demand more than a service
  organization can deliver, yet the organization
  must keep the perception of the value of its
  services high in the minds of its customers.
  Discuss how an organization uses waiting lines
  and queuing systems in order to keep a balance
  between what the customer demands and what the
  organization can reasonably deliver. Respond to
  at least two of your classmates postings.

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SRV 340 Future Our Mission/newtonhelp.com

• SRV 340 Week 4 Discussion 1 Image Positioning
  Differentiation 
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• SRV 340 Week 4 Discussion 1 Image, Positioning,
  Differentiation
• Image, Positioning, Differentiation. Since
  services are intangible, it is often difficult
  for a consumer to assess their quality. Services
  organizations, therefore, separate themselves
  from competitors by physical and environmental
  characteristics. After watching the two videos
  showing the Arcotel Velvet Hotel and the Grand
  Californian Hotel, identify at least two aspects
  of each design that set it apart from other
  hotels and demonstrate quality. What is unique
  about the servicescape of each hotel and how is
  each aspect effective or ineffective from the
  perspective of a customer? Respond to at least
  two of your classmates postings.

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SRV 340 Future Our Mission/newtonhelp.com

• SRV 340 Week 4 Discussion 2 Managing People 
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• SRV 340 Week 4 Discussion 2 Managing People
• Managing People. Since a services organization
  does not sell a tangible product, the manner in
  which the service is delivered becomes critical
  to the value perception of the consumer. The
  person delivering the service is frequently
  called the frontline employee and experiences
  unique challenges. Because of these unique
  challenges, managing a frontline employee
  requires specific activities. Identify a minimum
  of three specific activities an organization can
  implement to manage its valuable frontline
  employee and determine the effectiveness of the
  activities. Respond to at least two of your
  classmates postings.

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SRV 340 Future Our Mission/newtonhelp.com

• SRV 340 Week 5 Discussion 1 Customer Loyalty
  Programs 
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• SRV 340 Week 5 Discussion 1 Customer Loyalty
  Programs
• Customer Loyalty Programs. How much is a customer
  worth over a lifetime of buying? The text in
  Chapter 12 tells us the longer a customer
  purchases from a services organization, the more
  valuable the customer to the success of the
  organization. Is it any wonder organizations have
  designed customer loyalty programs to ensure the
  customer stays? Identify at least two types of
  customer loyalty programs and assess their
  effectiveness, including specific examples of
  each.

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SRV 340 Future Our Mission/newtonhelp.com

• SRV 340 Week 5 Discussion 2 Handling Customer
  Complaints 
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• SRV 340 Week 5 Discussion 2 Handling Customer
  Complaints
• Handling Customer Complaints. Although customer
  complaints are commonly dreaded, the feedback
  from the customer can actually give the services
  organization an opportunity to improve its
  quality of services and build customer loyalty.
  The manner in which a complaint is handled,
  however, will determine whether or not such a
  positive outcome is achieved. Discuss what
  customers want once a complaint has been made,
  and the steps the services organization can take
  to ensure a positive outcome.

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SRV 340 Future Our Mission/newtonhelp.com

• SRV 340 Week 5 Final Paper Service Services
  Generational Gaps 
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• SRV 340 Week 5 Final Paper
• Service Services Generational Gaps
• Focus of the Final Paper
• In a six- to eight-page paper, select a challenge
  or issue from the list below that service
  organizations face today.
• Technological advancements

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SRV 340 Future Our Mission/ newtonhelp.com