Header bidding for publisher and advertiser - PowerPoint PPT Presentation

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Header bidding for publisher and advertiser

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Header Bidding is a progressed automatic promoting procedure that fills in as an option in contrast to the Google strategy. – PowerPoint PPT presentation

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Title: Header bidding for publisher and advertiser


1
Header Bidding for Publisher and Advertiser
2
What is Header Bidding?
  • Header Bidding is a progressed automatic
    promoting procedure that fills in as an option in
    contrast to the Google strategy.
  • Header Bidding is additionally at times alluded
    to as development offering or pre-bidding, and
    bidding distributers an approach to at the same
    time offer ad space out to various SSPs or Ad
    Exchanges.
  •  Advertisers from various demand source bid on
    the similar inventory at the similar time, giving
    them a huge choice of space and brings large
    revenue for publisher .

  • www.djaxtech.com

3
How does Header Bidding works?
  • Header offering is an innovation that enables a
    distributer to get offers for advertisement
    impressions.
  • Header offering is not the same as different
    sorts of automatic publicizing since it
    necessitates that a line of JavaScript is set in
    the locales header.
  • This content starts the sale for the purchasers
    , and the most astounding offer is sent to the
    distributer's advertisement server.

  • www.djaxtech.com

4
Header bidding for Publisher
  • By putting some JavaScript on their site, when a
    specific page is stacked, it connects with all
    bolstered SSPs or promotion trades for offers
    before its advertisement server's own direct-sold
    stock is called.
  • Distributers can even enable the triumphant offer
    to rival valuing from the immediate deals.
  • Benefits
  • Easily control the campaign performance
  • Earn high revenue for publisher
  • Gradually improving campaign performance

  • www.djaxtech.com

5
Header Bidding for Advertiser
  • All sponsors have an incredible taken best ad
    inventory.
  • Header offering gives advertiser access to all
    the distributer's inventory, so they recognize
    what's accessible at what cost.
  • Promoters would then be able to offer
    sufficiently high on the off chance that they
    truly need that top notch stock.

  • www.djaxtech.com

6
Solution for Publisher and Advertiser
  • Header Bidding offers an alluring answer for
    distributers, yet publicists can likewise exploit
    it as well.
  • Where publisher can profit by bigger incomes,
    publicists can gain admittance to better
    promotion space to arrive at their future clients
    all the more successfully.
  • Notwithstanding, for some header offering will
    simply be another piece of the mind boggling,
    developing automatic promoting scene.
  • We can provide header bidding ad server as well
    as header bidding plug-in to attract more
    customers.
  • dJAXs Reviveadservermod specifically works on
    it.

  • www.djaxtech.com

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