Distance MBA in Digital Marketing - SimpliDistance

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Distance MBA in Digital Marketing -
SimpliDistance

• SimpliDistance

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Beyond Search and Social media distance MBA in
digital marketing

• Companies are paying more close attention to
  digital ways of marketing because it is easier to
  track and monitor the spending and track return
  on investment. There are many tools and
  technologies which make this digital world of
  interactions. This includes social media like
  Facebook, Twitter, Pinterest, YouTube etc,
  e-mailing platforms, Website and mobile
  applications and so on.

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• Any distance MBA program in digital marketing
  would cover many of these popular platforms and
  strategies to garner benefits from them. Though
  the actual course contents might differ from
  institution to institution, there are few common
  subjects those are critical for the digital
  marketers role.
• There are many more tools and techniques beyond
  search engine and social media. Let us know them
  too.

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Search Engines

• For digital marketing search engines are very
  crucial component. Almost every time, our
  purchase cycle starts with search engines. We
  keep on searching many other related things like
  videos, comments, recommendations, reviews before
  we finalize our purchase decision.

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• While searching we seldom go to the next page. So
  staying on the top of the search page is very
  vital for any business or the product. All
  efforts towards reaching and staying put on the
  top of the first page of the most popular search
  engine. There are two different ways in which
  this can be achieved.
• Search engine optimization (SEO)
• Search engine advertisement (PPC)

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Social Media

• This practice promotes your brand and your
  content on social media channels to increase
  brand awareness, drive traffic, and generate
  leads for your business. Social media also
  provides organic (free) and paid ways of creating
  campaigns. One is called Social Media
  Optimization (SMO) and other Social media
  marketing(SMM).

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• Search engines and social media are key. However,
  there are other strategies which can used to
  garner better ROI and reach along with search and
  social media. Let us delve into them.

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Email Marketing

• Emails are used widely for interactions in the
  digital world. Almost all official communication
  is happening of emails. They can be used very
  effectively for reaching prospective and existing
  customers. The key point about email marketing is
  its cost. It is supposed to be one of the
  cheapest tools which can be used to convey your
  message directly into consumers own mailbox.

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• Email marketing strategy involves email
  subscribers, segmentation, drafting good emails,
  optimizing email campaigns, etc. Emails can be
  used as a very efficient tool to reinforce the
  brand recall. With regular value-added contents
  by email, the brand can remain on the top of the
  mind of the consumer. To make this task easy,
  there are email automation platforms like
  MailChimp, sendloop etc. which can be used to
  plan and monitor the email campaigns.

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Content Marketing

• Content marketing is a marketing technique
  primarily based on creating valuable content for
  your customers. It is about using the technology
  and tools to create the most engaging content for
  your target audience. The goal is to win new
  customers.

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• Content marketing program has components like
  blogs, articles, social media posts which are
  generally distributed without asking anything in
  return. There are premium specific content types
  like focused articles, tools, eBooks, white
  papers, etc. They are distributed only when the
  user is ready to share some of his basic
  information like email, contact number, etc. This
  is called opt-in. This database is important as
  it is of the users who are interested in reading
  about your product/service or technology.

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• Hence chances of them getting converted to actual
  buyers are very high. Content marketing program
  employs strategies to nurture these users so that
  they can become buyers and stay with the brand
  for a longer duration.

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Mobile Marketing

• Mobile adoption is increasing like crazy. To tap
  this potential market, different marketing
  strategies are needed. Beyond marketing on
  website and search engines, there are specific
  optimization mechanism which are applied only to
  mobile phones. Search engine, as well as social
  media campaigns, can be designed to granularly
  address to a level of minutest detail like a
  version of a mobile phone and its hardware.

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• Free mobile apps is additional way of reaching
  the audience. Here once the person get hooked to
  your mobile app because of its simplicity and
  value delivered, he/she has a very rare chance to
  switch to a different vendor. Hence many
  companies are creating their free mobile apps.
   Mobile App strategy includes mobile app
  engagement, targeting options and how to promote
  websites in mobile app etc.

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Video Marketing

• Engaging content is becoming the king. Rather
  than its text version, video is more engaging.
  With the increasing availability of bandwidth and
  drop in bandwidth prices, it is not surprising
  that video content consumption is doubling every
  year.
• More often, buyers first look at the video and
  then decide which product to purchase. Video
  marketing is one of the key tool for marketing
  and driving customer engagement.

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Marketing Automation

• When you plan many campaigns through various
  different channels, it is going to be a nightmare
  to track them. There are many questions that need
  an answer for optimizing the budget spend. Which
  channel is giving me more customers, which
  channel is costing minimum per customer, which
  channel is completely ineffective in reaching the
  audience, which channel is suited for a type of
  customer segment and so on. To answer these
  questions manually is just not possible.

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• There are automation tools to track all the
  marketing campaigns and generate reports which
  can help management understand the details and
  deploy the strategies in more efficient ways.
  Marketo, Hubspot are some of such platforms.

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• Distance MBA in Digital Marketing would cover
  main components as SEO, SEM, SMO, SMM. This is
  not everything. There are many techniques which
  are to be used in tandem search engines and
  social media. They are content marketing, E-mail
  marketing, video marketing, and mobile marketing.

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Conclusion

• SimpliDistance helps to visitors in career
  mapping personalized guidance experience with
  the use of technology suggest suitable courses
  to upgrade their knowledge/skills to grow in
  their career.
• SimpliDistance is the best Distance Learning
  Portal in India.

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Thank You