One Stop Solution to Create a Buzz or Viral Content Marketing -SoftProdigy

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All You Should Know About Viral Marketing
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Viral marketing Concept

• Viral marketing can be called as viral
  advertising/word-of-mouth/creating a buzz/network
  marketing.
• Definition
• Marketing techniques that use pre-existing social
  networks and other
• technologies to,
• Increases brand awareness
• Achieve other marketing objectives such as
  product sales
• through self-replicating viral processes,
  analogous to the spread of viruses or computer
  viruses.

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History of Viral marketing

• peaked popularity in the 1990s.
• later popularized by Jeffrey Rayport in the 1996
  Fast Company article "The Virus of Marketing.
• first to write about viral marketing on the
  Internet was the media critic
• Doug Rushkoff

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Images for Viral Marketing
Viral advertising
Network marketing
Word-of-mouth
Creating a buzz
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Methods Of Viral Marketing

• Customer participation and polling services
• Internet search engines and blogs
• Mobile smartphone integration
• Search engine optimization (SEO)
• Social media optimization (SMO)
• Television and radio

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• Customer participation and polling services
• -Customer feedback
• - Question and Answer websites
• Internet search engines and blogs
• -Can use search engines and blogging websites.
• -Ex. Google and Blogspot.com
• Mobile smartphone integration
• -Applications with ads.
• -Applications with links.

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• Search engine optimization (SEO)
• process of affecting the visibility of a website
  or a web page in a search engine's natural or
  un-paid search results.
• more frequently a site appears in the search
  results list, the more visitors it will receive
  from the search engine's users.
• Social media optimization (SMO)
• use of a number of social media outlets and
  communities to generate
• publicity to increase the awareness of a product,
  brand or event.
• social media involved include RSS feeds, social
  news and bookmarking sites, as well as social
  networking sites,
• Television and radio
• -Ads on TV and Radio.
• -various channels and FM stations.

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Viral Marketing Ideas and Strategies

• Organize a referral contest
• -An old-schooled viral marketing idea, yet
  extremely effective.
• -It means encourage people to work extra hard to
  promote for you.
• Provide free viral online services
• -Google being a search engine, Google has really
  created tons of useful applications, such as
  Google Map, Google Doc, Google Analytics, Google
  Mail, etc that we can use free.
• Target-based referral program
• -We set a minimum target for our referrals to
  hit.
• -In specific ,when our members reach 20 referrals.

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4. Bait post

• - Idea of a bait post is to turn your blog post
  into an online resource that other people will
  link to.
• -QA type of sites such as Ask Yahoo!
• 5. Sure-win referral program
• - Email sent out to promote business.
• - Getting paid for it by the client.
• Video marketing
• -Publish videos on Youtube ,those videos can
  bring you traffic for years.
• -Chances are they will visit your website.
• Leverage on social networking
• -Viral marketing through social networking.
• -Facebook ,Gmail , LinkedIn etc.

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Conclusion
Viral marketing campaigns can be unpredictable,
but with proper planning can experience rapid
exponential growth to reach large audience in a
short space of time at a reasonable cost.
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