Google Adwords

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WELCOME
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Google Ad Words-Definition

• Google Ad Words is Google's online advertising
  program.

• Google Ad Words is Google's online advertising
  program.

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Google AdWords-Campaign Types

• There are five types of campaigns .
• They are
• Search Network with Display Select
• Search Network Only
• Display Network Only
• Shopping Online Video

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AdWords Vs AdSense
AdWords AdSense
The Google AdWords enables you to create advertisements which will appear on relevant Google search results pages and our network of partner sites. The Google AdSense differs in that it delivers Google AdWords ads to individuals' websites.
AdWords is a media buying channel. AdSense is an advertising sales channel
AdWords ads are shown on specific search result AdSense enables adaption of the ad with the page content
AdWords is on Google SERP (search engine result page) AdSense is shown on web pages
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Google AdWords-Advantages
Reach people searching for what you offer Control
your budget Measurable, accountable,
flexible Cost Effective Maximum Relevance Highly
Targeted Remarketing
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Google AdWords-Account Structure

• Your account is associated with a unique email
  address, password, and billing information.
• Account Structure

Campaign 2
Campaign 1
Ad Group 1
Ad Group 2
Ad Group 1
Ad Group 2
Ads
Keywords
Ads
Keywords
Ads Keywords
Ads Keywords
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Google AdWords-Ad Types
Image Ad
Video Ad
Dynamic Ad
Mobile Ad
Text Ad
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Google AdWords-Ad Types
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Google AdWords-Bidding Types

• Mainly Three kinds of
• bidding types. Namely
• CPA(Cost-per-acquisition)
• CPM(Cost-per-thousand impressions)
• CPC(Cost-per-click )

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Google AdWords-Ad Rank

• Ad Rank determines your ad Position where your ad
  shows on the page in relation to other ads and
  whether your ads are eligible to show at all.
• The main components of your Ad Rank are your bids
  and the
• quality of your ads and website.

AdRank Max. CPC Quality Score(QS)
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Google AdWords-Ad Rank

• Max.cpc
• A bid that you set to determine the
  highest amount that you were willing to pay for
  a click on your ad
• Quality Score(QS)
• QS is a metric calculated AdWords based on
  various factors of quality and relevancy.

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Quality Score Factors
Click through rate of keywords
Relevance of keywords in Ad Group
Relevance of keywords and Ads
Relevance of landing page with keywords
Historical AdWords account performance




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Google AdWords-Create Ads
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Google AdWords-Editor Tool

• AdWords Editor is a free, downloadable
  application for managing your AdWords
  advertising campaigns.

• Purpose
• Can make bulk changes in off-line
• Export and Import files to share proposals
• View statistics to all campaigns
• Copy/Move items between Adgroups and Campaigns

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THANK YOU
Contact Us- To find out more or how we can help
you better. Address-C-127, 2nd floor, Ozi Gym
Building, Phase 8, Industrial Area,
Mohali,160062. Phone no (91)
8872155107,9779127768,8360890672
E-mail-hr_at_northpolewebservice.com
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