Over the Top Market Growth Potential & Forecast, 2019 – 2025

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Over the Top Market Size Growth During
Forecast Period.
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Key Insights from Application Over the Top Market

• Over the Top Market size is expected to grow at a
  rapid pace over the coming years owing to rise in
  the adoption of smart connected devices. The
  convenience in viewing broadcasting content is
  encouraging several consumers to use these
  services. Internet is exponentially overtaking
  television as a standard way individuals watch
  media. The compatibility of smart devices with
  OTT services offers flexibility in terms of space
  and time for watching online content.
• Increased smartphone adoption and the
  availability of wireless broadband is driving the
  over the top market growth. Internet service
  providers are offering enhanced broadband
  connectivity at an affordable price, enabling
  consumers to stream videos and download content
  at a high speed. With the rise in mobile
  workforce and smartphone users, companies are
  providing customers accessible platforms.

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Continued

• The presence of stringent government regulations
  policies is a major challenge that will impact
  the growth of the over the top market. With the
  increasing adoption of these services, government
  administrations are creating local taxation,
  security, and content regulations for the
  providers. For instance, in August 2017, the
  Indonesian Government under the Ministry of
  Communication and Informatics (MCI) announced a
  regulatory framework
• Players are developing original content that will
  help them engage and capture a new subscriber
  base. Smartphones are allowing consumers to view
  video content conveniently, resulting in a higher
  time spent in viewing video content. These
  factors are positively impacting over the top
  market growth.

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Latest Research Application Over the Top Market
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Market research reports Key analytical components

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Major Companies Application Over the Top Market

• Tencent Holdings Ltd
• Limelight Networks
• Facebook
• Yahoo
• Netflix

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Regional Insights Over the Top Market

North America over the top market is witnessing
high growth due to the availability of high-speed
internet. In the region, content generation,
consumption, and distribution are disrupting
television. In January 2018, there were around
120 million OTT subscriptions in the U.S.,
showcasing that the internet is increasingly
overtaking television as the standard way
customers consume media. Growing acquisitions
and partnerships in the region are reshaping the
video media landscape. Live streaming
short-form contents are witnessing a rise in
demand. Viewers are spending eight times more
time on live streaming in comparison with
on-demand videos. In 2018, live streaming
witnessed a hike, with major events such as the
FIFA World Cup and Academy Awards being
extensively covered. Owing to such trends,
companies are experimenting with new business and
subscription models for content monetization,
driving the over the top (OTT) market growth.
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