Why Salesforce is Investing in Artificial Intelligence?

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The Artificial Intelligence (AI) is a technology
that enables the machines to think like humans.
It will give a new dimension to how we humans
will live our lives. However, there can be no
parity in our thinking process with the machines.
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What AI means for Salesforce?
Salesforce has 150,000 clients and is no
exception as the company has quickly embraced AI
and machine learning. They have offered an
affordable solution with machine learning, which
would have otherwise been an expensive
proposition. Salesforce has its Einstein platform
as a means of progressing with its policies on
AI.
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Challenges of AI Technology and Salesforce
AI acts just like the tip of an iceberg, and
below the surface lies the dozens of data
scientists and engineers, with massive amount of
data that is extracted and prepared , building
models and integrating the predictions with the
CRM. Salesforce Einstein is that solution, to
face the challenges by Salesforce, no worries for
the users. Einstein renables to work smarter
with Salesforce CRM.
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Strategic Partnership between Salesforce and IBM
The worlds 1 CRM, Salesforce and IBM struck an
alliance in 2018, to enable the business to work
smarter and make faster decisions. Salesforce
could use IBMs weather data in the Lightning
apps and IBM on the other hand build apps using
the Salesforce data.
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How Einstein Helps?
Salesforce came up with Einstein as a product in
2016. AI is used by Salesforce in the search
functionality of any instance and at the same
time Einstein uses scoring of prospects,
assessing the chances of closing opportunities
and also harness the power of Einstein Analytics.
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How Salesforce Uses AI ?

• Salesforce has crossed the cost-prohibitions of
  AI and came with Einsteins comprehensive AI
  solution to help your enterprise in the following
  ways
• In Sales, it anticipates the next opportunity and
  exceeds customer expectations.
• In Marketing, it offers personalized customer
  experiences and predictive journeys.
• In Service, it can resolve issues with proactive
  services, anticipated cases.
• In IT, embedding intelligence and creating
  smarter apps for employees and customers.

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Salesforce and Machine Learning
Salesforce Uses Machine Learning in the following
ways Sales - analyse information from email,
calendars, and CRM data and proactively
recommending actions on best email response,
ensuring to move a deal forward. Service-
automatically classifying cases and intelligently
routing them to the appropriate service
agent. Marketing- Intelligently scoring the
likelihood of a customer to open an email, or
even subscribe to a newsletter, make a purchase
decision.
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THANK YOU