Reverse Email Appending

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What is Reverse Email Appending?

• Most of your database could be missing
  information like business name, location and
  other such details. To open other marketing
  channels, you might need extra information other
  than email addresses. A set of three
  information, phone number, email and mailing
  address of the customer is what often a marketer
  needs.
• You may have used email append to gather email
  addresses in your list. In case you decide to
  direct mail to ones in the email list, what
  would you do? You would need their postal mailing
  address. You then need to do a reverse email
  append.
• A reverse email append is the procedure to use
  email address of your target audience to acquire
  their name and postal address.
• Strengths of Reverse Email Appending
• Fills the gap in your record
• People can have a change in your phone number,
  postal address and so on. Every business needs
  an up to date database to reach their prospects.
  Reverse email appending is the way to add up all
  these and more, if required.
• Fewer information on web forms
• To get increased response rate you have to
  decrease the number of questions on your web
  forms. This in return reduces your efforts on
  generating leads and helps build your email list
  faster. People are hesitant to disclose all their
  information to a pop-up window on a website. Ask
  for their email id, use reverse email append and
  get the rest of the information you need.

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c. Advantages of direct mail Now that you have
the postal address. Make use of the power of
direct mail too. Along with email campaign you
can also design a direct mailing campaign for the
target customers. They are surprisingly still
effective (not as much as email marketing
though). Learnt a new thing today? Go ahead and
put it to use. Make your marketing more
effective by reverse email appending. Comment
below your success stories.