Best eCommerce marketing strategies for small business owners

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Best eCommerce Marketing Strategies for Small
Business Owners
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eCommerce Marketing Strategy is about sending the
right messages to the right person at the exact
right moments.
Running an eCommerce store is having an online
storefront and a connected warehouse. Running it
successfully involves multiple tactics,
preparations and creating a solid eCommerce
Marketing strategy.
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Whats the best eCommerce marketing strategy?

Which one should I be using for my eCommerce
store?

Which one will work for me?
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There is a ton of competition online for
eCommerce businesses, so knowing how to set
yourself apart and get your name out there is
essential.
Whether an eCommerce marketing strategy works for
you depends on your context. It depends on your
industry, what you sell, what your customers are
used to.
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Running eCommerce successfully involves multiple
tactics, preparations and creating a solid
eCommerce Marketing strategy.

• This is important for small business owners who
  dream of gaining the best ROI for their efforts.
• Here we highlight different eCommerce marketing
  strategies based on the expertise you have.

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eCommerce Marketing Strategies For
Small Business Who Are Starting Out

• Overall eCommerce marketing strategy would be to
  identify the needs of the visitor and provide
  them a good user experience.
• List out your customer journey
• Create a content marketing plan
• Set up an email marketing automation
• Invest in a good recommendation engine

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Create a Content Marketing Plan
Content marketing is free if you do it yourself,
though you can also hire content marketers to
develop your strategy for you or to write the
posts entirely.
Many eCommerce companies have succeeded with
content marketing.

• Set up an Email Marketing Automation
• Emails are a great way to achieve this as they
  are easy to use.
• Setting up an email marketing automation doesnt
  involve you jumping through hoops all you need
  is an email service provider (MailChimp, Hubspot,
  Aweber, etc) a client relationship management
  software (Zoho, Salesforce, Microsoft Dynamics,
  etc) and the integration of both with your
  storefront.

• Invest in a Good Recommendation Engine
• A good recommendation engine is a bridge between
  your product knowledge and what your customers
  are looking for.

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eCommerce Marketing Strategies for People
Comfortable With Their Business

• Conduct Sweepstakes or Giveaways to increase
  engagement
• Have a Loyalty reward program
• Invest in a display ad program
• SEO and SEM
• Implement correct abandonment preventive measures

• Implementing correct abandonment preventive
  measures help you bring back the traffic that you
  put in efforts to visit your store.

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Conduct Sweepstakes or Giveaways to Increase
Engagement
Sweepstakes draws in new visitors to your website
and they would explore the rest of the website
after taking part.

• Have a Loyalty Reward Program
• Success of a business depends on repeat orders
  and loyal customers.
• Invest in a Display ad Program
• Display ad program brings revenue for website
  owners and visibility for brands. Great way to
  bring your brand in front of those who satisfy
  particular traits.

• SEO and SEM
• Now a days most of the shoppers report conducting
  online research prior to making a large purchase.
• By adding relevant keywords to specific pages and
  have a good SEO score is best suit for someones
  search query and you get a visitor.

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eCommerce Marketing Strategies for People Who
Wish To Push Their Boundaries
Now time to focus on innovating your existing
eCommerce marketing strategies to expand your
business to the next level.

• Simplify your checkout process
• Create a shopping guide for different occasions
• Sell on Instagram
• Ask for product reviews
• Plan your holiday marketing early

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Simplify your Checkout Process
Simplifying the shopping experience involves
small steps such as simplifying the registration
or sign up process, simple user interface,
streamlined page design that directs the
attention to the checkout.

• Create a Shopping Guide For Different Occasions
• A shopping guide manages to hit two birds with a
  single stone. Greatly helpful in case of
  high-end items such as furniture, home decor,
  and electrical appliances.

• Ask for Product Reviews
• To collect more reviews, easy way to get more
  sales is to ask for product reviews.

• Sell on Instagram
• IN Instagram, you can showcase real-world photos
  of your products along with a link for your
  followers to buy it.

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Best eCommerce Marketing Strategies

• This is a great starting point for small business
  to give them a boost when they are first selling
  products.
• If you feel like you need some fresh ideas for
  e-commerce marketing success, give these
  lesser-known strategies a chance. Enlist our
  professionals at QeRetail eCommerce Marketing to
  take your ecommerce business to the next level.
  Contact us today to see how we can help your
  online store grow.