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For more course tutorials visit www.newtonhelp.com MKT 438 Week 1 Individual Assignment Defining Public Relation Paper (2 Papers) MKT 438 Week 1 DQ 1 MKT 438 Week 1 DQ 2 MKT 438 Week 1 DQ 3 MKT 438 Week 2 Individual Assignment Public Relations Case Study (BP) (2 Papers) MKT 438 Week 2 Team Assignment Part I Public Relations Campaign (Delta Airlines) – PowerPoint PPT presentation

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Title: MKT 438 Start With a Dream/newtonhelp.com


1
MKT 438 Start With a Dream/newtonhelp
2
MKT 438 Start With a Dream/newtonhelp
  • MKT 438 Entire Course
  •  
  • For more course tutorials visit
  • www.newtonhelp.com
  •  
  • MKT 438 Week 1 Individual Assignment Defining
    Public Relation Paper (2 Papers)
  • MKT 438 Week 1 DQ 1
  • MKT 438 Week 1 DQ 2
  • MKT 438 Week 1 DQ 3
  • MKT 438 Week 2 Individual Assignment Public
    Relations Case Study (BP) (2 Papers)

3
MKT 438 Start With a Dream/newtonhelp
  • MKT 438 Final Exam Guide
  •  
  • For more course tutorials visit 
  • www.newtonhelp.com
  • Complete the Final Examination.
  •  
  • 1.         The objective of public relations is
    to sell
  •  
  • 2.         The R-A-C-E approach to defining
    public relations includes the following
    components
  •  
  • 3.         The job of public relations
    professional is very much that of an
    interpreter, where he interprets

4
MKT 438 Start With a Dream/newtonhelp
  • MKT 438 Week 1 DQ 1
  •  
  • For more course tutorials visit
  •  
  • www.newtonhelp.com
  • Should a company be concerned with public
    opinion? Why or why not?

5
MKT 438 Start With a Dream/newtonhelp
  • MKT 438 Week 1 DQ 2
  •  
  • For more course tutorials visit
  • www.newtonhelp.com
  • Which PR communication tool do you feel is the
    most effective? Why?

6
MKT 438 Start With a Dream/newtonhelp
  • MKT 438 Week 1 DQ 3
  •  
  • For more course tutorials visit
  •  
  • www.newtonhelp.com
  • What role does PR play in your organization?
    Explain your answer.

7
MKT 438 Start With a Dream/newtonhelp
  • MKT 438 Week 1 Individual Assignment Defining
    Public Relation Paper (2 Papers)
  •  
  • For more course tutorials visit
  •  
  • www.newtonhelp.com
  • This Tutorial contains 2 Papers
  •  Resources University Library, Internet
  • Write a 700- to 1,050-word paper in which you
    define PR. Include in
  • your paper
  • Explain your personal definition of PR and
    definitions from three

8
MKT 438 Start With a Dream/newtonhelp
  • MKT 438 Week 1 The Role of Public Relations
  •  
  • For more course tutorials visit
  •  
  • www.newtonhelp.com
  • MKT 438 Week 1 The Role of Public Relations
  • Select a company, business, or non-profit
    organization and provide an example about how
    public relations (PR) principles apply.
  • Write a 700- to 1,050-word paper in which you
    examine the following
  • ? The multiple definitions of Public Relations.

9
MKT 438 Start With a Dream/newtonhelp
  • MKT 438 Week 2 DQ 1
  •  
  • For more course tutorials visit
  •  
  • www.newtonhelp.com
  • What are some positive and negative aspects of
    publicity?

10
MKT 438 Start With a Dream/newtonhelp
  • MKT 438 Week 2 DQ 2
  •  
  • For more course tutorials visit
  • www.newtonhelp.com
  • At what stage of the PR campaign should
    evaluation occur? Explain your answer.  What are
    three types of evaluation techniques used in PR?
    What are examples of each?  

11
MKT 438 Start With a Dream/newtonhelp
  • MKT 438 Week 2 DQ 3
  •  
  • For more course tutorials visit
  •  
  • www.newtonhelp.com
  • How would PR research impact a PR team?  Give an
    example.

12
MKT 438 Start With a Dream/newtonhelp
  • MKT 438 Week 2 Individual Assignment Public
    Relations Case Study (BP) (2 Papers)
  •  
  • For more course tutorials visit
  •  
  • www.newtonhelp.com
  • This Tutorial contains 2 Papers
  •  
  • MKT 438 WEEK 2 Public Relations Case Study
  • MKT 438 WEEK 2 Public Relations Case
    Study Resource The Practice of Public
    Relations textbook, University Library, Internet

13
MKT 438 Start With a Dream/newtonhelp
  • MKT 438 Week 2 Internal Public Relations
  •  
  • For more course tutorials visit
  •  
  • www.newtonhelp.com
  • MKT 438 Week 2 Internal Public Relations
  • Resource The Practice of Public Relations, Ch.
    11
  • Read the Sony Shoots the Messenger Case Study
    on page 242 in The Practice of Public Relations,
    Ch. 11.
  • Answer the three questions at the end of the
    chapter located on page 243.

14
MKT 438 Start With a Dream/newtonhelp
  • MKT 438 Week 2 Team Assignment Part I Public
    Relations Campaign (Delta Airlines)
  •  
  • For more course tutorials visit
  •  
  • www.newtonhelp.com
  • Part I Public Relations Campaign MKT 438 WEEK 2
  • Resources The Practice of Public
    Relations textbook, University Library, Internet.
  • Select a PR scenario from the following list 
  • An organization wants to position itself as a
    leader in embracing diversity in the workplace
  • An organization is experiencing security issues
    associated with operating on the InternetA

15
MKT 438 Start With a Dream/newtonhelp
  • MKT 438 Week 3 DQ 1
  •  
  • For more course tutorials visit
  •  
  • www.newtonhelp.com
  • What PR tools are critical in building long-term
    relationships an organization's publics? What are
    the advantages and disadvantages of these tools?

16
MKT 438 Start With a Dream/newtonhelp
  • MKT 438 Week 3 DQ 2
  •  
  • For more course tutorials visit
  •  
  • www.newtonhelp.com
  • What is your organization's relationship with the
    local, regional, national, and global media? How
    does it impact your organization's PR coverage?

17
MKT 438 Start With a Dream/newtonhelp
  • MKT 438 Week 3 DQ 3
  •  
  • For more course tutorials visit
  •  
  • www.newtonhelp.com
  • How critical is the internal communications
    process in PR? Explain.
  •  

18
MKT 438 Start With a Dream/newtonhelp
  • MKT 438 Week 3 How Organizations Proactively
    Approach and Respond to Social Responsibility
    Sustainability (Microsoft)
  •  
  • For more course tutorials visit
  • www.newtonhelp.com
  •  
  •  
  • MKT 438 Week 3 How Organizations Proactively
    Approach and Respond to Social Responsibility/Sust
    ainability
  • Select an organization that has a known interest
    in social responsibility and/or sustainability.
  • Write a 1,050- to 1,400-word paper that addresses
    the following questions

19
MKT 438 Start With a Dream/newtonhelp
  • MKT 438 Week 3 How Organizations Proactively
    Approach and Respond to Social Responsibility/Sust
    ainability (Starbucks)
  •  
  • For more course tutorials visit
  • www.newtonhelp.com
  •  
  •  
  • MKT 438 Week 3 How Organizations Proactively
    Approach and Respond to Social Responsibility/Sust
    ainability
  • Select an organization that has a known interest
    in social responsibility and/or sustainability.
  • Write a 1,050- to 1,400-word paper that addresses
    the following questions
  • ? Why did you select this organization?

20
MKT 438 Start With a Dream/newtonhelp
  • MKT 438 Week 3 Individual Assignment
    Organizational and Societal Functions of Public
    Relations Paper (2 Papers)
  •  
  • For more course tutorials visit
  •  
  • www.newtonhelp.com
  • is Tutorial contains 2 Papers
  •  
  • MKT 438 WEEK 3 Organizational and Societal
    Functions of Public Relations Paper
  •  
  • Resources The Practice of Public
    Relations textbook, University Library, Internet 
  • Select an organization with which you are
    familiar, and identify an issue within that
    organization that would have both organizational
    (internal) and societal (external) implications.

21
MKT 438 Start With a Dream/newtonhelp
  • MKT 438 Week 3 Phase 1 Public Relations Campaign
    for a New Product or Service
  •  
  • For more course tutorials visit
  •  
  • www.newtonhelp.com
  • MKT 438 Week 3 Phase 1 Public Relations Campaign
    for a New Product or Service
  • Note This Learning Team assignment has two
    components. You will be completing the first part
    in Week 3 and the second part in Week 4.
  • Your public relations firm has been selected to
    develop a promotional campaign for an industry
    that is launching a new product (or service).

22
MKT 438 Start With a Dream/newtonhelp
  • MKT 438 Week 3 Team Assignment Part II Public
    Relations Campaign Resources (Delta Airlines)
  •  
  • For more course tutorials visit
  •  
  • www.newtonhelp.com
  • MKT 438 WEEK 3 Part II Public Relations
    Campaign Resources The Practice of Public
    Relations, textbook, University Library, Internet
  • Write a 700- to 1,050-word paper in which you
    recommend strategies to build media relations and
    generate publicity for the organization selected
    in Learning Team Meeting One. Address the
    following in your Strategy Paper

23
MKT 438 Start With a Dream/newtonhelp
  • MKT 438 Week 4 Approach to Crisis Management
    Defending an Organizations Reputation
  •  
  • For more course tutorials visit
  •  
  • www.newtonhelp.com
  • MKT 438 Week 4 Approach to Crisis Management
    Defending an Organizations Reputation
  • Resource The Practice of Public Relations, Ch.
    3, Ch. 5, Ch. 6, Ch. 13, and Ch. 17
  • Select one of the following case studies to read
    and do research on from The Practice of Public
    Relations

24
MKT 438 Start With a Dream/newtonhelp
  • MKT 438 Week 4 DQ 1
  •  
  • For more course tutorials visit
  •  
  • www.newtonhelp.com
  • Why is it important to integrate anticipated
    crisis responses in an organization's proactive
    PR planning?

25
MKT 438 Start With a Dream/newtonhelp
  • MKT 438 Week 4 DQ 2
  •  
  • For more course tutorials visit
  •  
  • www.newtonhelp.com
  • What potential effects can a crisis have on an
    organization? Explain your answer.

26
MKT 438 Start With a Dream/newtonhelp
  • MKT 438 Week 4 DQ 3
  •  
  • For more course tutorials visit
  •  
  • www.newtonhelp.com
  • Read the case on the Exxon Valdex.  What do you
    see as the top PR problems from this case and
    what would you do differently if you were in the
    PR department?

27
MKT 438 Start With a Dream/newtonhelp
  • MKT 438 Week 4 Individual Assignment Effective
    Communication Case Study Analysis
  •  
  • For more course tutorials visit
  • www.newtonhelp.com
  • Resource The Practice of Public Relations
  • Select one of the following case studies located
    in The Practice of
  • Public Relations or a case study assigned or
    approved by faculty
  • The Tylenol Murders, Ch. 2
  • Exxon Corporations Bad Good Friday, Ch. 5
  • The Katrina Kalamity, Ch. 13

28
MKT 438 Start With a Dream/newtonhelp
  • MKT 438 Week 4 Individual Assignment Public
    Relation Case Study ( McDonalds) (2 Papers)
  •  
  • For more course tutorials visit
  •  
  • www.newtonhelp.com
  • MKT 438 Week 4 Individual Assignment Public
    Relation Case Study ( McDonalds) (2 Papers)

29
MKT 438 Start With a Dream/newtonhelp
  • MKT 438 Week 4 The Tactical Plan for the Public
    Relations Campaign Paper
  •  
  • For more course tutorials visit
  • www.newtonhelp.com
  •  
  •  
  • MKT 438 Week 4 The Tactical Plan for the Public
    Relations Campaign Paper
  • Resource The Practice of Public Relations, Ch. 9
    and Ch. 15
  • Last weeks assignment dealt with strategic
    approaches in public relations. This weeks
    assignment deals with tactical campaign
    approaches.

30
MKT 438 Start With a Dream/newtonhelp
  • MKT 438 Week 4 The Tactical Plan for the Public
    Relations Campaign Presentation
  •  
  • For more course tutorials visit
  •  
  • www.newtonhelp.com
  • MKT 438 Week 4 The Tactical Plan for the Public
    Relations Campaign Presentation
  • Develop an 8- to 10-slide presentation
    (Microsoft PowerPoint or Prezi) with speaker
    notes that outlines the tactical elements of your
    campaign using all of the information that you
    researched for your paper.
  • Format your presentation consistent with APA
    guidelines.

31
MKT 438 Start With a Dream/newtonhelp
  • MKT 438 Week 5 DQ 1
  •  
  • For more course tutorials visit
  •  
  • www.newtonhelp.com
  • How has technology impacted the dissemination of
    information to global publics?

32
MKT 438 Start With a Dream/newtonhelp
  • MKT 438 Week 5 DQ 2
  •  
  • For more course tutorials visit
  •  
  • www.newtonhelp.com
  • How can the power of PR influence and change your
    point of view? Is this ethical?

33
MKT 438 Start With a Dream/newtonhelp
  • MKT 438 Week 5 DQ 3
  •  
  • For more course tutorials visit
  •  
  • www.newtonhelp.com
  • How has globalization, technology, and diversity
    affected PR in the past five years? 

34
MKT 438 Start With a Dream/newtonhelp
  • MKT 438 Week 5 Individual Assignment Managing a
    Crisis Using PR Simulation Summary
  •  
  • For more course tutorials visit
  •  
  • www.newtonhelp.com
  • MKT 438 WEEK 5 Managing a Crisis Simulation
  •  
  • Resources Managing a Crisis Using Public
    Relations simulation
  • Complete the simulation. 
  • Write a 1,050- to 1,400-word summary answering
    the following questions
  • What does proactive planning mean?

35
MKT 438 Start With a Dream/newtonhelp
  • MKT 438 Week 5 Role and Impact of Social Media in
    PR
  •  
  • For more course tutorials visit
  • www.newtonhelp.com
  •  
  •  
  • MKT 438 Week 5 Role and Impact of Social Media in
    PR
  • Resource The Practice of Public Relations, Ch.
    10
  • Review the Case Dont Mess with the Queen of
    Social Media on page 221 in The Practice of
    Public Relations, Ch. 10, and use the questions
    at the end of the chapter as a basis of your
    discussion.

36
MKT 438 Start With a Dream/newtonhelp
  • MKT 438 Week 5 Team Assignment Final Public
    Relations Campaign (Delta Airlines)
  •  
  • For more course tutorials visit
  •  
  • www.newtonhelp.com
  • Resources The Practice of Public
    Relations, textbook, University Library, Internet
  • Part I  Write a 700- to 1,050-word paper that
    will include the following elements in your
    Public Relations Campaign 
  • An analysis of the relationship between the
    Public Relations Campaign and marketing within
    the integrated marketing communications program
    of the organization

37
MKT 438 Start With a Dream/newtonhelp
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