Top 6 Must-Haves for every B2B Ecommerce Platform

1
Top 6 Must-Haves for every B2B Ecommerce Platform
2
(No Transcript)
3

• It is important that you choose the right
  ecommerce platform.
• Since you are dealing with B2B customers, your
  ecommerce requirements will be unique to your
  business. B2B ecommerce is far different from
  B2C. Many complexities are involved in running a
  B2B ecommerce store. Hence your platform should
  have specific set of features that can benefit
  your B2B business.

4
Features to Look for when Choosing a B2B
Ecommerce Platform

• Multilingual and Multi-currency
• If you want to expand your business reach into
  multiple countries, it is imperative that your
  B2B ecommerce platform has multilingual and
  multi-currency features. Without these features,
  you are missing out a lot of business
  opportunities. For instance, no multilingual
  functionality means only English-speaking
  visitors can use your website. On the other hand,
  with these features, you can make your ecommerce
  store accessible to users across the globe and
  increase sales.

5

• Approval Workflow
• Unlike B2C customers, B2B clients follow an
  approval workflow to process orders. In a B2B
  environment, approval workflow is a series of
  steps that have to be taken to approve an order.
  Every order goes through different stages of
  review, before finally getting approved. So make
  sure your ecommerce platform has the provision to
  accommodate this process of making a B2B
  purchase.
• Customer Specific Catalog and Pricing
• In a B2B environment, every customer will buy
  different products at different prices as per the
  contract. So you cannot implement a one-for-all
  pricing system. It doesnt make sense to display
  the same set of products and pricing for every
  B2B buyer. So make sure your B2B ecommerce
  platform allows you to setup customer specific
  catalog and negotiated pricing based on logins.

6

• Responsive
• According to a research from Boston Consulting
  Group, 80 of B2B buyers are using mobile devices
  at work. Moreover, 60 of B2B buyers have
  reported that mobile played a very crucial role
  in a recent purchase. This clearly proves that
  how important it is to embrace B2B mobile
  commerce and make your site responsive. So if you
  are serious about increasing B2B sales, having a
  responsive site is the first step in that
  direction.
• Reorder
• Your B2B ecommerce solutions should have a
  one-click reorder functionality. Allow your
  customers to access their order history page, so
  that they can easily select previously ordered
  products. This functionality can help customers
  to reorder products quickly and moreover can play
  a crucial role to boost Online B2B customer
  relationships.

7

• Bulk Order
• For your B2B customers, ordering in bulk should
  not be a complicated task. Make their ordering
  process easy by displaying a simple bulk order
  form. This functionality will allow your
  customers to add multiple products in bulk
  without the need to access every product page.
  This functionality provides an easy way to place
  large orders onto your site. Customers have to
  simply enter the part no. and quantity in bulk
  order form to place order.