How to make a outdoors advertising work for you

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How to make outdoor advertising work for you
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Introduction

• Nowadays, people spend more time outside their
  homes, thus enables outdoor ads to communicate
  with them effectively.
• With the help of outdoor advertising, you can
  target your audience in a specific town, city and
  your market area.
• You can also reach out to particular
  demographics, ages and income group of people.

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Analyze whats already out there and working

• What brands have successful billboard campaigns?
  Why are they successful? Can you take what
  theyve learned and apply it to your own strategy?

4
More is more

• when it comes to billboard advertising. In the
  same study referenced above, Nielsen concludes
  that the more billboards youre able to have, the
  higher percentage of recall viewers have of both
  your brand and message.

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Commuting is still the norm

• Even with the spike in telecommuting and working
  from home, the majority of individuals still work
  in an office.
• Thats a captive audience for your billboard who
  will repeatedly travel past your ad.
• Do some research into what the average commute is
  like in your area and how long it takes.
• Knowing the patterns of your audience will help
  you target your campaign to the busiest areas
  with the highest density of folks.

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Demonstrate a return on your investment

• Utilize analytics to prove billboards are working
  for your business.
• Mobile data is now available to track whos
  seeing your billboard, leading to a more informed
  campaign.
• The better prepared your tracking strategy, the
  easier for you to show the ROI for your campaign.

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Dont forget you still have digital options

• Dont forget you still have digital options in
  this traditional format.
• Going digital on a billboard isnt the same as
  flashing an ad online through a screen.
• Its still well received and viewed by your
  commuting audience, and isnt subject to screen
  fatigue.

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conclusion

• In today's world, your ad must be more creative
  in order to stand out from your competitors.
• There are several best outdoor advertising agency
  in Kerala with innovative ideas for outdoor ads
  which will make you look unique and also keep you
  ahead of your competitors.
• Hence hiring such a professional to make your ad
  a hit would be a wise decision to make.