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SEO stand for Search Engine Optimization In
basic terms, it means to get organic or natural
search results from the search engines.
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• Increase Maintain Search Engine Rankings
• Increase Organic Search Engine Presence
• Increase Number of Visitors through Organic
  Search Traffic
• Increase Return on investment

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1. Promotion/ Advertising and Brand Awareness
2. Drive Traffic (Drive Users or Customers)
3. Conversions/ Leads/ Sales

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• Search Engine Optimization, is the process of
  improving your website in a way that lets users
  find your business more easily in search results.
• Without SEO, your newly designed website wont
  work to its fullest potential, because it will be
  hard to find online.

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• Business Trends are changing with a significant
  use of internet around the world.
• Almost 3.5 billion searches are performed
  everyday. The majority of all website traffic on
  the
• internet comes through search engines.
• 72 of searchers stop with the top 10 search
  results, and 90 stop with the top 30 results.

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SEO is organic advertising and is Long Term
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Main components of Google ranking Algorithm 2019
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Benefits of SEO
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Benefits of SEO
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Website Audit
Keyword Research
On-Page Optimization
Content Writing
Off-Page Optimization
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• Check Websites Structure and Usability
• Search Engine Friendliness
• Website Usability
• Link Popularity
• Brand Engagement

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Search relevant keywords using Google Keyword Tool
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Make the Website SEO Friendly

• URL Naming
• Meta Tag Optimization
• Alt Tag Optimization
• Header Tag Optimization
• Internal Linking
• Sitemap

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• Produce Quality Content
• Articles
• Press release
• Blog Post
• Blog Reviews

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Promote Your Website

• Article Submission/Syndication
• Press-Release Submiss
• Social Bookmarking
• Link Wheels
• Blog Comments
• Blog Post/Reviews
• Forums
• Video
• Slide/Doc/PDF

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SEO Trends in 2019
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Why SEO is essential for small and medium size
businesses

• Small business owners are often willing to try
  anything and everything to get their business off
  of the ground. But, they often underestimate the
  importance of search engine optimization (SEO)
  strategies. In fact, its estimated that half of
  small and medium businesses with an online
  presence do not engage in SEO. This could be
  because small business owners arent willing to
  invest the time or money into implementing SEO
  strategies. Its true that SEO is a financial
  commitment, but this investment will pay off if
  done correctly.
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• Still not convinced? Here are some of the many
  reasons why small and medium size businesses need
  to invest in SEO
• Increase revenue
• Long-term Investment
• Brand awareness
• More traffic on website
• Builds Trust Credibility
• Better User Experience
• Increased Engagement, Traffic Conversions
• Brings New Opportunities to Light

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When Is the Best Time to Invest in SEO?

• There are countless factors that can influence
  SEO development. And it all comes down to your
  personal decisions and ambitions. Basically, you
  can and should begin working on the optimization
  of your company as soon as possible. However,
  just like with everything else there are
  influences to consider. And there are good and
  better moments to get into this kind of project.
  So consider some of the following questions in
  order to determine what the best time for SEO
  truly is.
• The best time for SEO is very dependent on your
  customer base. If you are selling your services
  or products to a mass/tourist population, online
  optimization has maximum influence. The reasoning
  is simple and logical. Tourists tend to spend
  that much time online via searching on google
  mostly. And so the chances of them searching for
  you online are maximum if you have a strong page
  ranking.
• If you have a Halal-Food Restaurant in Toronto so
  there is a 70 above chance that many people
  would not know about your business as they are
  mostly tourists. Many people look to the
  all-knowing Internet to help them find the best
  possible ANSWERS. And this is exactly where SEO
  will boost you to the very top of this list.
• Another example, if you have a clothing brand in
  multiple cities of Canada, people will make an
  online search with different keywords like (women
  shirts, boys t-shirts, ladies shoes etc.). And
  you know that Canada has a big footfall in
  summers. And so the chance of people searching
  with keywords is extremely high. If your website
  is ranked with multiple keywords then you will be
  placed in the top 10 results on the first page.
  This will increase your sales by having more
  footfall in your store and online sales as well.
  But remember that SEO is not a one day process.
  Its slow and steady but lasts longer.

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SEO can an be defined when customers see your
Advertisement or Listing when they search.

• Search Engine Optimization (SEO) is an effective
  tool for improving the volume and quality of
  traffic to your website.

• The process involves a combination of 5 Steps
  website audit keyword research on page
  optimization content writing and off page
  optimization

• Visibility in the search engines will drive
  traffic to your site that will potentially
  convert to sales, leads, downloads and purchase.