How Salesforce Lightning can Empower Your Business - PowerPoint PPT Presentation

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How Salesforce Lightning can Empower Your Business

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For the last 16 years, Salesforce has a consistent look and feel. In 2015, Salesforce launched its new platform, known as Salesforce Lightning. – PowerPoint PPT presentation

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Title: How Salesforce Lightning can Empower Your Business


1
How Salesforce Lightning can Empower Your
Business For the last 16 years, Salesforce has a
consistent look and feel. In 2015, Salesforce
launched its new platform, known as Salesforce
Lightning. However, Salesforce users have been
consistently using Salesforce classic and are
much more comfortable with its user interface.
Through its Lightning version, Salesforce has
launched a new interface that is capable to
increase organizational productivity and help in
their faster deployment and seamless transition
across all devices.
Introduction
Salesforce Lightning
Features
Why to Choose? A number of Salesforce Classic
users have switched to Salesforce Lightning and
many are planning for this migration. Today in
this article we will discuss Salesforce
Lightning with its features and the reasons to
choose this new Salesforce platform. Salesforce
Lightning As we discussed above that Salesforce
Lightning is a new version of Salesforce that
has numerous advantageous features. It has been
considered a better platform as compared to
Salesforce Classic. The features of Salesforce
Lightning
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are the reasons due to which organizations are
planning to switch from Salesforce Classic to
Lightning. They are listed below
  • Better User Interface
  • Lightning App Builder
  • Sales Path
  • Kanban View
  • Enhanced Dashboards,
  • Reports and Charts
  • Better User Interface
  • The new interface of Salesforce Lightning does
    not only look new, but it is more dynamic and
    flexible as compared to the Classic interface. It
    can increase the users productivity by
    decreasing screen toggling time and allowing your
    team members to work more efficiently. Through
    this new interface users can also provide a
    transition between mobile devices and desktop,
  • Lightning App Builder
  • Salesforce Lightning app can customize the pages
    with easy drag and drop configuration. The user
    or sales reps can customize their home pages or
    desktop by using reusable Lightning components
    that may be required for their profile and
    organization. Lightning builder provides an
    interface that can be used to customize the
    desktop and develop the application.
  • Sales Path
  • Sales Path allows the user to define the key
    stages for their leads and opportunities. They
    can highlight and mark the important or key
    fields of any stage. They can use these fields
    to complete their sales process activities. They

3
  • can easily enter the required information and
    move to the next stage of the Sales process. In
    this way, lead closing becomes quicker for any
    sales reps.
  • Kanban View
  • Kanban view helps in managing the opportunities.
    Through this view, you can represent four key
    fields for an opportunity. You can easily drag
    any record to its next stage as well. Moreover,
    the events and tasks can also be created related
    to
  • any particular opportunity. The user can see the
    updated information of any pipelined activity.
  • Enhanced Dashboards, Reports and Charts
  • Lightning reports look enhanced and rich in
    features. These reports can be added to the list
    of views. Even the Dashboards keep on updated
    within regular intervals and are not restricted
    to three columns. Salesforce Lightning reports
    have graphical representation and have huge
    upgrades.
  • Why Use Salesforce Lightning?
  • There are lots of benefits of Salesforce
    Lightning apart from the above-listed features
    that make it powerful and feature-rich. Some of
    the considerable major reasons are listed below

i)
Latest Innovation
ii) iii) iv)
New Selling Features Quote-to-Cash Lightning
Voice
  1. Lightning for Outlook
  2. Mobile-First Lightning
  3. AppExchange Apps
  4. Customer Community

4
These reasons are more than enough to choose
Salesforce Lightning. Latest innovations or
three upgrades in a year keep it update and rich
in features. More than 55 new sales cloud pages
are equipped with more than 150 new features. It
is considered as a much more efficient and
productive tool. Lightning Voice feature of
Salesforce gives the user freedom to make voice
calls to the customers just through from within
the Salesforce. Salesforce1 Mobile App is the
mobile-friendly app of Salesforce that enables
mobile access of the Salesforce platform.
Lightning builder helps users in developing
mobile and desktop friendly customized Salesforce
apps. Even user can also integrate third-party
apps with Salesforce to enhance its
capabilities. Conclusion Salesforce Lightning is
the latest version of Salesforce. It has
increased the capabilities of Salesforce Classic
and is capable to engage their customers.
Salesforce developed Lightning based on the
feedback of its Classic users. Many
organizations are migrating to Salesforce
Lightning due to its highly beneficial features
and capabilities. If you are also a Salesforce
Classic user and planning for the migration then
do not wait and experience its power. Reference-
https//www.datasciencecentral.com/profiles/blogs/
how-salesforce- lightning-can-empower-your-busine
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