How to Manage the Online Reputation of Your Small and Local Business

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How to Manage the Online Reputation of Your Small
and Local Business
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Starting a small business

• If you think only big brands need to worry about
  their online reputation, you are highly mistaken.
• Starting a small business with no planning of
  building an online reputation can lead your
  business to a dead end.
• Whether you run a dental clinic, beauty salon or
  a small restaurant, you should diligently monitor
  your online reviews and comments on social media
  or other related platforms where content can
  affect the visibility of your online business.

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• Many small businesses do not bother to create a
  well-planned strategy for maintaining their
  online reputation, thinking of not being able to
  compete with large scale brands. However, with
  effective reputation management in Australia,
  even local businesses with limited and smaller
  selections can dominate bigger brands in the
  industry.
• Besides, it is important to manage online reviews
  and ratings for every business to determine what
  people think about their brand and areas they
  need to work on to drive maximum customer
  satisfaction.
• Follow these professional online reputation
  management tips for your small and local business.

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PROVIDE A GREAT PRODUCT WITH SATISFACTORY
CUSTOMER SERVICE

• Most customer reviews focus on product quality
  and customer service. Both the aspects are
  paramount to creating a great customer
  experience.
• Besides providing product/service that stand for
  superior quality, make sure you dont make any
  false promises about your offerings. Also, make
  it easier for your customers to reach you with
  their doubts and queries regarding your business
  or a product/service.

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USE A MOBILE OPTIMISED SITE

• The internet has continued to evolve over the
  years and so have internet users. More and more
  people are using mobile devices to shop, find
  local businesses and browse websites, which
  emphasises the need for mobile optimisation.
• Having a website that modifies its layout and
  appearance to look good on any device or screen
  can be an added advantage for business owners.

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• Besides, Google prefers mobile optimised content
  for indexing. That means mobile optimised
  websites have better chances of ranking high in
  search results.
• Also remember that websites are created to
  provide seamless user experiences, hence should
  be customer-centric. That said, make sure your
  responsive website is easy to navigate and read
  and doesnt take more than 3 seconds to load.

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GATHER FEEDBACK AND PROMOTE THE BEST REVIEWS

• Get in touch with your customers and proactively
  ask them to share their experience with you
  before they post an online review. Doing so will
  let you know about your customers expectations.
  Also, if everything goes fine and they are happy
  with your services, politely ask them to provide
  a review on the business profiles that matter you
  the most.
• Considering that todays customers largely count
  on online reviews for making purchases, this is
  one of the simplest yet effective way to improve
  your online reputation.

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CLAIM AND OPTIMISE YOUR BUSINESS LISTING

• Another important tip for building a positive
  online reputation is to claim your local business
  listings which will give your business more
  visibility in search engines.
• It works wonders for businesses that dont have a
  strong online presence. Search engine pulls your
  information from these business listings to
  verify your business legitimacy and to provide
  accurate business information like contact
  number, address to users.

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HANDLE NEGATIVE REVIEWS IN AN EFFECTIVE WAY

• No business is untouched by negative reviews no
  matter how good your products/services are.
  Whether you expected it or not, false or negative
  reviews from unhappy customers or haters may show
  up on social media sites and reviewing sites,
  wreaking havoc on your reputation.
• Addressing negative reviews with an immediate
  action is a necessity.
• Besides, if you feel like the review implies some
  actual concerns that need to be resolved, revert
  the same on the public platform as well as
  personally through e-mail them with a suitable
  solution.
• Fast and thoughtful customer-centred responses
  show your professionalism and improve your
  business reputation among customers.

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The Takeaway

• Use these tips to start monitoring and managing
  your reputation while your business is small and
  grow your online presence over time.
• Assistance from the best reputation management
  company in Australia can go a long way to
  maintain and repair your online presence, while
  giving you an edge over competition.

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Reach Us
Reputation Circle
PO Box 6262, O'CONNOR ACT 2602
help_at_reputationcircle.com.au
1300 760 363
http//www.reputationcircle.com.au