Business Critical Marketing Trends To Lookout For In 2019

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Business Critical Marketing Trends To Lookout For
In 2019
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• B2B strategies always keep evolving.
• Companies always check new trends and update old
  strategies.
• Here are a few tactics businesses are focusing on
  in 2019.
• Thought Leadership
• Way back in 1996 Bill Gates wrote content is
  king. Perhaps today he would be surprised to
  note to the extent to which this prediction has
  come true.
• Without any doubt content today is the chief
  driver for brands of all kinds.

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• In the space of lead generation, lead conversion
  and brand awareness, thought leadership is the
  most vital element in any content marketing plan.
• So what is thought leadership?
• Thought leaders are informed opinion individuals
  with expertise in their domain field.
• They are trusted and have innovative ideas that
  inspire people.
• Over a period of time they buildup dedicated
  followers that help reinforce their ideas and
  commitments.

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• Can anyone be a thought leader?
• Not just any person can be a thought leader.
• He or she must have expertise in a particular
  niche and a willingness to challenge the status
  quo for the benefit of the society or a business.

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• In what way is a thought leader vital to an
  industry or a business?
• Many senior executives of a successful company do
  set their goals to be thought leaders in their
  field.
• Here is what makes thought leaders succeed
• They work with mentors and influencers
• They take part in in-person networking events
  that offer opportunities where they can put
  their forth views and ideas
• They generate a steady stream of followers with
  the help of guest posts and industry related
  blogs.

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• 2. Podcasts
• Smart marketers have realized that on-demand and
  digestible podcasts are much easier to consume
  than other forms of media.
• A well-prepared podcast has the potential to
  position a company as an industry leader and help
  in building trust and credibility.
• As per data, there were more than 70 million
  podcast listeners in the United States in 2018.

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• Podcasts provide businesses cost effective and
  top-quality content sourced from industry
  experts.
• In the B2B arena, podcasts can serve as QA and
  panel discussion platform, which can boost the
  standing of your brand.
• Esources is a wonderful website where a business
  can find potential companies with great thought
  leaders.
• 3. Agile marketing
• Many marketers are struggling hard to keep up
  with the competitive pressure and increasingly
  sophisticated requirements in business.

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• One sure way is to adopt agile development.
• In a nutshell, agile marketing is an approach in
  software development that accords importance to
• Bringing about a change rather than follow a
  standard plan
• Rapid iterations over high sounding promotional
• Conducting several small experiments over a few
  big gambles
• Giving importance to collaboration over other
  modes

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• B2B portals like Esources can be a starting place
  to discover thought leaders.
• According to an Esources review, this portal has
  the most exhaustive list of wholesalers,
  dropshippers and trade leads in the United
  Kingdom.

Thank You