Its the Quality & Quantity of Delegates or Visitors that make an Event Great

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Its the Quality Quantity of Delegates or
Visitors that make an Event Great.
www.hostindiaevents.com
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An Event set with huge LED panels, Large stage
and designer Lighting always gives an impression
of a great event. A band performance or a
celebrity presence at the event adds more to this
impression. But its a big myth that these make a
great event. It is the quality quantity of
Delegates or Visitors that make an event great
and hence a Delegate or Visitor is the KING of
any event. An event management firm or an
inexperienced client may spend all their money on
an Event Stage-Set or Entertainment and may
finally end up giving a treat to a poor-quality
turnout. Its here that the Event Management
companies with an eye for Quality audience
acquisition come in to picture.   If a Banking
Software giant is organizing an event to
penetrate into the BFSI market, all they need to
ensure first is the right profile of delegates
from their prospect companies. An Event
Management company with audience acquisition
expertise would target a CIO based out of a
Banks Headquarters for this Banking Software
clients Seminar and not any Bank Branch manager.
Audience or Delegate acquisition for an Event or
Conference, Visitor foot fall promotion for an
Exhibition or RWA promotion or a Showroom Launch
etc. are specialist jobs of Event Management
companies with Audience Acquisition departments.
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A Few audience/visitor acquisition success
stories   We at HostIndia Events Marketing Pvt.
Limited, a Bangalore-Head Quartered event
management company with Audience acquisition
capabilities had a unique challenge. The task of
reaching out to the Vice Chancellors and
Registrars from universities across the country
and getting them to register to attend a
conference in Delhi. HostIndia Events team worked
from database building, invitee list profiling,
communication design, mailers, emailers to an
aggressive Telemarketing campaign to reach out to
the Target profile and successfully got the
desired number of delegates in the event. In such
an event its Delegates who are the most key
factor of the event and certainly not the
backdrop or Audio Visuals.   In yet another case,
the target audience was all those who may use 3D
printing in their industrys day to day business.
More importantly Healthcare, Aerospace Defense,
Automotive, Education were the focus area for
acquiring delegates. The delegate acquisition
team from HostIndia Events started with a
Conference website, followed up with Social media
campaign and then the block the date campaign.
A huge database was built and was profiled for
accuracy. Multi-pronged reach-out campaign
through emails, messages, Telemarketing, direct
mailers were carried out for over 30 days.
Aggressive and systematic audience acquisition
campaign yielded results and over 800
organization registered Get More
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