Why a Unified Cloud Platform Is Crucial to B2B E-commerce Success

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WHY A UNIFIED CLOUD PLATFORM IS CRUCIAL TO
B2B E-COMMERCE SUCCESS
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E-COMMERCE SUCCESS DEMANDS A UNIFIED PLATFORM
Smart e-commerce businesses focus on integrating
teams, technologies, and tools to go to the
market and organize an internal strategy. With a
unified B2B e-commerce solution, businesses can
effectively improve revenue by simplifying
operations with a flexible workflow environment
and supporting unified organizational processes
that result in great customer experiences. A
unified e-commerce platform facilitates real-time
data by unifying e-commerce, CRM, order
management, and accounting into one system that
records inventory, orders, and customer
information. It offers buyers a consistent
experience and a smooth, omnichannel buying
journey, boosting brand loyalty and repeat
purchases. It offers enhanced catalog management,
payment gateways, streamlined stacks, and
personalization. They help deliver an
omnichannel experience to customers across
devices.
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PERSONALIZED EXPERIENCES
A unified e-commerce platform allows
customization of a variety of B2B customer
needs Custom catalogs and price lists
Multi-site management Customer segmentation and
targeting for personalized product
recommendations and promotions Merchandising and
content management features to create optimized
sites With a unified solution, businesses can
control which products are shown to shoppers,
set different pricing structures for different
customers groups, and customize banners, blocks,
and widgets to refine the customer experience.
A unified commerce platform identifies the
nuances of an audiences shopping patterns,
controlling their experience from a single
interface. It allows businesses to customize
offerings by enabling differentiated browsing
and purchasing.
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SEAMLESS BUYING EXPERIENCE

• B2B buyers expect an intuitive online buying
  experience, which often requires a platform with
  self-service capabilities. Creating compelling
  interactions at every step of the customer
  journey requires ongoing support from an
  integrated platform.
• A unified platform allows customers to
• Order and re-order quickly
• Browse through extensive product information
  Request a quote
• View credit balances, prior orders, and shipping
  information
• Pay invoices online

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COST-EFFECTIVE
As the number of commerce platforms increase,
the total cost of ownership goes up. A unified
cloud platform provides a global view of all
selling activity and eliminates the need for
multiple systems.
The result is lower costs and a streamlined
commerce stack that can be easily modified with
changing customer demands. Moreover, a unified
platform also reduces education and training
costs associated with integrating and
maintaining a variety of platforms.
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SMOOTH ORDER MANAGEMENT
When e-commerce systems are developed
independently of existing order management
systems, the possibility of order errors
increases.
With integrated order management, B2B businesses
can achieve synchronization across channels and
deliver improved customer experience.
The systems can also scale to support quick
availability, automated replenishment, and
customized, complex purchasing workflows.
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SIMPLIFIED STAFFING AND OPERATIONS
A single e-commerce platform that integrates
with back-end systems reduces organization
complexity by simplifying staffing needs and
reducing external partnership requirements.
Businesses no longer need to hire separate teams
or work with multiple partners for multiple
platforms. A centralized platform reduces
administrative and management responsibilities
so businesses can focus on personalizing and
enhancing customer experience.
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UNIFIED E-COMMERCE PLATFORMS ARE THE FUTURE OF
B2B
They are easily configurable, support
multi-tenancy, and can scale to support new
business models. Unified commerce ensures a
smooth, consistent, and personalized shopping
experience across all selling channels.
Businesses that fail to invest in a platform that
provides a cohesive view of customers, orders,
and inventory will certainly be at a competitive
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