CGD 318 Effective Communication / snaptutorial.com

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CGD 318 Effective Communication / snaptutorial.com
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CGD 318 Effective Communication / snaptutorial.com
CGD 318 Entire Course   For more classes
visit www.snaptutorial.com   CGD 318 Week 1 DQ 1
What is Public Relations CGD 318 Week 1 DQ 2
Public Relations and Crisis Management CGD 318
Week 1 Quiz
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CGD 318 Effective Communication / snaptutorial.com
CGD 318 Week 1 DQ 1 What is Public
Relations   For more classes visit www.snaptutoria
l.com   What is Public Relations? Assess a
minimum of two definitions of public relations
from the course materials and your own research.
Compare and contrast the major differences and
interrelationships between public relations and
journalism. Has public relations influenced your
buyer behavior? Synthesize the course materials
and other
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CGD 318 Effective Communication / snaptutorial.com
CGD 318 Week 1 DQ 2 Public Relations and Crisis
Management   For more classes visit www.snaptutori
al.com   Public Relations and Crisis Management.
Review the video, Jack Welch on Toyota's PR
Disaster. How does Dr. Welch assess Toyotas
performance? Based on the course materials and
the video and other research, synthesize the
concepts and give an illustration of how Toyota
might have changed public perception using PR in
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CGD 318 Effective Communication / snaptutorial.com
CGD 318 Week 1 Quiz   For more classes
visit www.snaptutorial.com   Quiz 1.
When steps are taken to repair damage from the
crisis and to prevent it from happening again, it
is what type of strategy? 2. According to
the text, clients often criticize public
relations firms for all of the following EXCEPT
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CGD 318 Effective Communication / snaptutorial.com
CGD 318 Week 2 Assignment To Accept or Reject a
Client   For more classes visit www.snaptutorial.c
om   To Accept or Reject a Client. A well-known
professional baseball player is suspected of
having used steroids and other performance-enhanci
ng drugs. He has not been charged. His agent asks
you to advise and assist him in
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CGD 318 Effective Communication / snaptutorial.com
CGD 318 Week 2 DQ 1 Public Relations Research
(Ash Course)   For more classes
visit www.snaptutorial.com   Public Relations
Research. Identify a minimum of five ways
research is used in public relations. Discuss the
role of public relations research in setting
organizational short-term and long-term goals
within an organization.
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CGD 318 Effective Communication / snaptutorial.com
CGD 318 Week 2 DQ 2 Publics Public
Opinion   For more classes visit www.snaptutorial.
com   Publics Public Opinion. Choose an
organization and identify its key audiences, or
publics. Assess how these publics can have their
opinion shaped. Compare and contrast the
influence of the different types of opinion
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CGD 318 Effective Communication / snaptutorial.com
CGD 318 Week 2 Quiz   For more classes
visit www.snaptutorial.com   Quiz 1. Any
false statement about a person or organization
that creates public contempt, hatred, ridicule,
or inflicts injury on reputation is known as 2.
Motivational objectives are more difficult
to accomplish because
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CGD 318 Effective Communication / snaptutorial.com
CGD 318 Week 3 Assignment News Release   For more
classes visit www.snaptutorial.com   News
Release. Review the section entitled The Format
of a News Release in the beginning of Chapter
10. Choose an existing product or a made up
product and write a one to two page news release
(not including title and
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CGD 318 Effective Communication / snaptutorial.com
CGD 318 Week 3 DQ 1 The Audience   For more
classes visit www.snaptutorial.com   The
Audience. Select and discuss one of the following
questions. Conduct research using the text and
the Universitys Online Library to support the
position you take. Respond substantively to at
least two of your classmates postings.
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CGD 318 Effective Communication / snaptutorial.com
CGD 318 Week 3 DQ 2 Public Relations
Tactics   For more classes visit www.snaptutorial.
com   Public Relations Tactics. Review the public
relations communications instruments in Chapter
10, such as news releases, brochures, and
broadcast media. Select an organization, and
compare and contrast the strengths and
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CGD 318 Effective Communication / snaptutorial.com
CGD 318 Week 3 Quiz   For more classes
visit www.snaptutorial.com   Quiz 1. This
form of news delivery to television stations must
be carefully considered because of the cost. 2.
The most widely used document issued by
practitioners to news media is the 3.
Which is a good public relations tech tool of
internal communication with employees?
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CGD 318 Effective Communication / snaptutorial.com
CGD 318 Week 4 DQ 1 Global Impact of Public
Relations   For more classes visit www.snaptutoria
l.com   Global Impact of Public Relations. Select
an organization from the United States that
conducts business in countries other than the U.
S., and assess the impact of global public
relations on buyer behavior (hint Coca-Cola,
Disney, McDonalds, etc.). Respond substantively
to at least two of your classmates postings.
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CGD 318 Effective Communication / snaptutorial.com
CGD 318 Week 4 DQ 2 Business, Sports, Tourism,
and Entertainment   For more classes
visit www.snaptutorial.com   Business, Sports,
Tourism, and Entertainment. Synthesize the course
materials and evaluate how the public relations
professional educates the media using a specific
example either from a corporation, a sports
celebrity, tourism (for a state, for example), or
for an entertainer. Respond substantively to at
least two of your classmates postings
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CGD 318 Effective Communication / snaptutorial.com
CGD 318 Week 4 Quiz   For more classes
visit www.snaptutorial.com   Quiz 1.
Which is NOT a Hofstedes cultural dimension that
addresses a cultural difference? 2. The
pinnacle of corporate sponsorships is 3.
The refusal to buy the products or services of a
company is called
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CGD 318 Effective Communication / snaptutorial.com
CGD 318 Week 5 DQ 1 Public Relations Non-Profit
Organizations   For more classes
visit www.snaptutorial.com   Public Relations
Non-Profit Organizations. Select a non-profit
organization (American Red Cross, Salvation Army,
etc.) and assess the role of public relations in
that non-profit organization. Compare and
contrast at least
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CGD 318 Effective Communication / snaptutorial.com
CGD 318 Week 5 DQ 2 Public Relations in the 21st
Century   For more classes visit www.snaptutorial.
com   Public Relations in the 21st Century.
Select an organization from the United States and
assess the methods with which this organization
uses communication instruments such as
traditional or social media for its public
relations campaign. To what extent has this
company incorporated newer media into its public
relations strategy?
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CGD 318 Effective Communication / snaptutorial.com
CGD 318 Week 5 Final Paper (Public Relations of
Starbucks)   For more classes visit www.snaptutori
al.com   Focus of the Final Paper For the Final
Paper, you will be evaluating the public
relations practices at an organization based on
all the chapters in the course text.
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CGD 318 Effective Communication / snaptutorial.com