5 New Year Resolutions for Small Business Owners - PowerPoint PPT Presentation

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5 New Year Resolutions for Small Business Owners

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We know most of the New Year resolutions are about beefing up on the personal front ( such as hitting the gym more often, leaving, forever and so on) but there is no reason why your business shouldn't be allowed to beef up too. Instead, we believe that, even if you had a fantastic 2018 businesswise, it's wise to make business resolutions this New Year so that your business can make that all-important leap to the next higher level. – PowerPoint PPT presentation

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Title: 5 New Year Resolutions for Small Business Owners


1
5 New Year Resolutions for Small Business Owners
in 2019
  • Are you done with your New Year resolutions?

2
BYE BYE 2018
2018 has been no short of an eventful year for
business. We saw significant developments in how
we should converge and utilize different
technologies. We saw the welcome rise of women in
tech, net neutrality, growing hype of 5G and many
more and they have ushered in positive vibes for
the business community in 2018. Well done 2018
and thanks for the happy memories provided!
3
Are you done with your New Year resolutions?
  • We know most of the New Year resolutions are
    about beefing up on the personal front ( such as
    hitting the gym more often, leaving puffs
    forever and so on) but there is no reason why
    your business shouldnt be allowed to beef up
    too. Instead, we believe that, even if you had a
    fantastic 2018 businesswise, its wise to make
    business resolutions this New Year so that your
    business can make that all-important leap to the
    next higher level.
  • Here are 5 New Year resolutions you can make to
    build a more flourishing business in 2019
  • Personal Loan Interest Rate Forecasts

4
1. Strengthen your customer service
  • Lets get this straight! By providing your
    customers and potential buyers a seamless
    experience, you can outclass your competitors for
    sure. And, excellent customer service cannot be
    provided from a counter anymore. Customer
    service interactions of the modern age call for
    increased transparency and web-presence and
    virtual word-of-mouth has the power in it to
    make or break your hard-earned business.
    Research shows that by 2020, customer service
    will become the most critical component of any
    business, leapfrogging past price or product.

5
2. Work on your social presence
  • Having a Facebook account for yourself is one
    thing and making your business active on social
    media platforms is another. With the latter, you
    need to do a lot of work from refining your tone,
    learning the art and science of interacting
    with your social media followers and so on. And
    of course, you need paid promotion along with
    organic postings.
  • Make sure your business strikes a chord with your
    followers across social media platforms and make
    yourself more accessible with your followers

6
3.Own the power of digital marketing
  • Conventional advertising is fast becoming a thing
    of past now. Most consumers are becoming
    desensitized to conventional means of advertising
    that tend to follow them wherever they go. This
    is where the power of digital marketing finds its
    well-deserved space.
  • Digital marketing is all about increasing the
    visibility of your business with the help of
    Search Engine Optimization (SEO) basics. Learn to
    channelize the power of digital marketing for the
    growth of your business this New Year and start
    creating high-value content, with keywords that
    can link potential customers to your business.
    You may even think of hiring a digital marketing
    agency to manage all the aspects related to
    digital marketing on your behalf.

7
4. Get mobile friendly
  • Studies have shown that about 90 of the small
    business owners have not optimized their sites to
    be mobile-friendly and you are indeed losing out
    on incremental business if you are among them.
  • Sounds awkward but true! By not being mobile
    friendly, you give an impression of not caring
    too much about your business to the increasing
    population of mobile users. Mobile is ruling
    e-commerce already as almost 66 of the American
    online shopping time is consumed on smartphones
    these days.  
  • Mobile optimization is a large task and takes
    care of multiple aspects of your business such as
    brand building, customer service, traffic
    generating and establishing relationships,  to
    name a few.

8
5. Reach up to your target audience
  • Have you taken time so far to define and reach up
    to your target audience, instead of casting a
    wide and ineffective net all along?
  • If you think you have not done enough in this
    aspect- do your research this New Year, zero in
    on your target audience and focus your marketing
    and other efforts more on them. Do understand
    that your business  can't have everything for
    everyone and instead, channelize your time and
    energy more to appeal to those consumers who are
    more likely to get engaged in your business. This
    renewed focus will give the much-needed meaning
    and purpose to all business decisions you make
    from now onwards

9
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10
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