How to Develop a Search Engine-friendly Web Application using Ruby on Rails

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• Welcome In OnGraph Technology

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How to Develop a Search Engine-friendly Web
Application using Ruby on Rails

• Did you know that website, email, and social
  media are the top three marketing tools used by
  small, businesses?
• The website offers visibility to your business,
  social media lets you do marketing in the best
  way possible, and emails help you generate
  qualified leads. Although every business nowadays
  is using these tools, still 66 of small
  businesses fail to achieve due to poor marketing
  strategies.

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Do you know why?
Either they lack a team of developers who can
design an SEO-optimized website that gives their
business a boost or they fail to understand which
technology they should use to get the best
results. Although the software industry is
flooded with various technologies, you need to
find out the one that can do the job without
affecting your budget.
Ruby on Rails is exclaimed as the most productive
and speedy MVC Framework for Web Application
Development. It is not just a reliable hosting
solution for your website but also helps to
improve your website visibility.
Lets discuss what all you need to do to give
more power to your website that results in
business growth.
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1. Select a Reliable Technology
The first thing that you need to do is select a
reliable technology such as Ruby on Rails that
can help you develop an optimized website or a
solution provider that can fulfill all your
requirements on a timely basis.
2. Stick to your Vision
It all depends on your vision. What are your
plans for the future? How do you want your
website to look like? Are you planning a simple
website or a highly customized one? You should be
clear enough and choose the technology that
benefits your business in the long run.
3. Decide your Budget and Time
When you plan to develop a website, you should be
aware of the expenses that you might bear. It is
advisable to research about the time and money
required to design a successful website using a
specific technology. In case, youre hiring an
app development company, the first thing you
should be concerned about is quality of work, the
cost and the time they require to complete the
task. Choose a solution that can give you a quick
solution in a cost-effective way.
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4. Online Visibility of your Website
Online visibility of a website depends on certain
factors such as on page optimization and regular
publishing of content. Not only this, but the
optimization of your website also depends on the
technology you use. You need to use technology
according to your website. For instance, if you
have an e-commerce website, you must use the
right tools that have the ability to design your
website according to your audience.
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How Ruby on Rails can make your Application
Search-Engine Friendly?

• Ruby on rails offer some outstanding plugins to
  make your web application search-engine friendly
• Headliner
• Using ruby on rails you can provide your website
  with a unique title and showcase your website
  globally in an easy way. The headliner plugin
  eliminates the need to define your titles in
  several places.

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Gretel
Breadcrumbs are important for SEO as they show
path or location of both the users and the search
engine. Gretel plugin helps to generate those
breadcrumbs.
Friendlyld
This plugin helps to generate friendly URLs that
explains the concept and structure of the
information provided in the page. RESTful URLs,
on the other hand, remains same even if the
underlying resource sis changed.
Dynamic Sitemaps
This plugin provided by Ruby on Rails lets you
generate a sitemap in the sitemaps.org XML format
to help SEO build an overview of a website. It
also helps search engines to crawl and find all
the web pages of the website.
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Advanced Features of Ruby on Rails for SEO

• Caching
• Caching helps to optimize your website and at the
  same time, it makes it faster and responsive.
  When a site loads faster and is with clean URLs,
  it gradually moves upwards in the Google search
  and its ranking increases.
• i18n Internationalization
• This feature allows SEO experts to change the
  language of the content so that it can be made
  user-friendly and the relevant country can be
  targetted.
• Mobile_fu Gem
• ROR features Mobile_fu Gem that helps to make
  your website gadget-friendly. ROR has the
  ability to enhance your website by giving it a
  responsive design according to the device such as
  a smartphone, desktop, and tablet and operating
  system be it Android or iOS.

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The Bottom Line

• Ruby on rails is one of the evolving technology
  that can do wonders for your website if used
  correctly. It offers multiple SEO plugins and
  features that can help you improve your website
  and make it search engine friendly. All you need
  to do is hire Ruby on Rails development companies
  to get the best results in a cost-effective way.

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