NMIMS 2019 JUNE SOLVED ASSIGNMENTS - Study various elements of micro and macro environment for Indian Market and suggest whether the company should expand its business

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Marketing Managementinfo_at_answersheets.in91
95030-94040 
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• Marketing Management
• Case Swaad is a regional brand for pickles
  and spices. The demand for the brand has been
  growing. The pickles are made by traditional
  practices. The company has hired only females to
  make good quality pickles. The pickles and spices
  are made using natural ingredients. The packaging
  is done in a traditional jar which can increase
  the shelf life of the product. The pricing of the
  product is higher than other existing
  competitors brand. The biggest marketing
  communication for them is Word of Mouth because
  of which Swaad is very popular in the regional
  market. The company understands that there is a
  huge potential for the brand to establish itself
  in the national market. 

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• The company is planning to grow its business
  across the country and they hire you as a
  Marketing Manager. They want you to develop the
  business and advise them on various issues. 
• 1. Study various elements of micro and macro
  environment for Indian Market and suggest whether
  the company should expand its business. (10
  Marks)
• 2. Explain various ways to promote the Brand
  Swaad. (10 Marks) 
• 3. a) Explain the buyer decision making process
  for pickles. (5 Marks) 
• 3. b) Suggest the psychographic and behavioural
  segmentation for the Brand 

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