Pharmaceutical Product Marketing and Promotion Methodology

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Pharmaceutical Product Marketing and Promotion
Methodology
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Medico Marketing involves promoting of medicinal
products. It enables constant updates for
physicians, nurses, and pharmacists regarding the
safe and effective use of drugs. Medico marketing
comprises of activities by organizations to grow
the markets for pharmaceutical care. Medicine is
not a luxury product but a necessity to live a
healthy life. In this type of product market
where demand always exists only the awareness and
knowledge is required to promote the product.
Word of mouth, specially from the doctor, is like
a boon for any medicine. The World Health
Organization states that medicinal promotion
should be informative and persuasive and include
activities by pharmaceutical companies.
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The manufacturer has to take care of the
information written in the product. Medico
marketing writing is one of the vital tasks for
the correct promotional approach. It is important
to understand that the pharmaceutical product is
approved by a physician after diagnosed patient,
so the doctor is the indirect customer who
promotes the sale. The doctor first reads the
composition details given at the back of the
tablets and then advice to the patient.
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An effective marketing depends upon the medical
writing company, who focus on the push stream
marketing where Pharmaceutical companies try to
influence the doctor, as they are the decision
maker. A patient who comes for treatment is the
end user who is guided by the physician. The
company endorses promotional techniques like drug
sampling, journal articles, journal advertising,
conferences, medical meetings etc.
Advertisements are necessary for circulating
information on medicines to physicians as well as
the end user. Information provided on should be
accurate. Advertisements which embellish the
benefits of medicines as well as information
about the side effect of using the drugs.
Sometimes the desire to fulfill a companys goal
management allows wrong promotion through wrong
information. This practice is really harmful to
society as a whole.