Digital Marketing Ideas for Small Business | A New Perspective

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Digital Marketing Ideas for Small Business A
New Perspective
Do you know about 50 of small business owners
spend less than 300 per month on online
marketing, and about 75 believe that digital
marketing is effective at attracting new
customers? Yes, with this result, it is time
small businesses capitalized on the digital
revolution. With the tight budget, small
businesses often struggle to stand out from their
competitors. However, with innovative digital
marketing ideas and creative thinking, you can
showcase your brand. Do you want to improve your
business? Well, the following cost-effective
digital marketing ideas for small business will
help you boost your sales and attract your target
audience. Content Content is King Do you
want to attract more people to your website? Then
start by creating quality, unique content.
Google and other search engines aim to enhance
the user experience. They try to give relevant
information that is related to the query. So
quality content includes everything from
engaging website copy and useful blog posts to
attractive infographics and insightful
videos. Remember your customers want valuable
information, not the ads.
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• You may think that your advertising is engaging
  with your audience but, the fact is about 71 of
  readers say they were turned off by content that
  seems like a sales pitch.
• Adobes Consumer Email found that about 40 of
  respondents want brands to be more informative
  and less promotional.
• According to Havas Groups, Meaningful Brands
  study reveals that about 84 of people expect
  brands to create content.
• According to Hubspot, businesses that blog have
  434 more indexed pages than businesses without
  blogs. When you publish more content, Google will
  increase your page rank and making it easier for
  customers to find you.

This stat shows the power content in digital
marketing. So start writing and produce more
unique contents. Organic SEO Some small
businesses are still in an illusion that Search
Engine Optimization costs a lot. Maybe it is
true for paid search. But, there are lots of
steps you should take to help your website rank
higher. According to Omnicore, Organic SEO is
about 5.66 times better than paid search
ads. Understand your audience. It may sound
simple. But, this is the major part that many
small businesses overlook. Do you know Googles
mission statement? To Make and Organize the
worlds information and make it universally
acceptable and useful. Google does not care
about the number of keywords in your webpage
they care about their users being satisfied with
the information you provide. Hence, understand
your audience.
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• SEO Tips
• Set up a Google Webmaster Account, verify your
  domain name and follow the outlined steps.
  Google will also give you some tips on the SEO
  elements that you need to address.
• Create fresh contents with meta contents.
  Remember, Google search spiders can only read
  the words. So, it is essential to meta
  descriptions to your images too.
• Each of your web pages should have a specific
  theme or topic with relevant long tail keywords.
• The search engine also prefers in-depth content
  and has indicated that longer posts of 1,500 to
  2,000 word length will be rewarded. But, still
  quality is the key.
• Take advantage of keywords. But, make sure you
  dont stuff the keywords in your content and web
  pages. Keyword research is an essential part of
  every small business digital marketing strategy.
  Keywords are the great way to find out exactly
  what terms people are using to search for your
  product or service.
• Link building is an excellent technique to show
  search engines that your website is popular. If
  you build links the right way, you can prove to
  Google that your business website is relevant so
  that it knows you are worthy of showing up in a
  local search.
• Optimize your website for search engines. Your
  consumers want instant results. If your website
  is unattractive, slow to load, messed up,
  improper layout, your consumers will abandon
  your website, and they will never turn up.
  Moreover, mobile optimization is also essential.
  As most of the searches are done from mobile,
  optimize your website for mobile users as well.

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• Social Media
• Engage with your audience
• If you want to increase your brands visibility,
  you must focus on social media marketing as well.
  Social media is an excellent way to connect with
  your targeted audience and customers. When you
  use it in the right way, it can be an effective
  customer service tool which allows you to
  instantly respond to your customer queries and
  address their needs.
• A recent report reveals that about 96 of Small
  businesses say that they use social media in
  their marketing strategy. In those, about 90 of
  marketers say their social media efforts have
  increased exposure for their business, and about
  75 say they have increased traffic.
• Social media tips
• As a small business owner, it is wise to focus on
  a few selected social media channels. But, make
  sure the channel you choose are the ones your
  customers are using.
• The social media channels like Facebook,
  LinkedIn, and Twitter gives a quick and easy to
  understand synopsis of how your pages and posts
  are performing. A recent survey shows that about
  74 of people say that they use Facebook for
  professional purpose, and content consumption of
  Facebook has increased 57 in the past two years.
  This stat shows the purpose of using social
  media for marketing your business online.
• Identify the key influencers in your business and
  engage with them. It will help you reach more
  customers. Post engaging, attractive and valuable
  contents with relevant information your
  consumers are looking for.
• Monitor your online reputation
• Reputation management is not just for the big
  brands. Small businesses should also need to
  know what their customers are saying about them
  too. Remember, if you are aware of the chatter,
  you can communicate, fix all the problems that
  arise and maintain your businesss reputation.
• There you are. Hope these digital marketing
  strategies for real estate as well as other small
  businesses will help you enhance your internet
  marketing strategies.