Title: Mobile eCommerce Growth Is ready to Outpace All eCommerce Records
1Mobile e-Commerce Growth Is ready to Outpace All
eCommerce Records
For the mobile e-commerce, the tipping point (the
point at which some new technology becomes
mainstream)seems to take place. As per the
reports from comScore, eCommerce growth
overshadows all other online retail expenses,
with a three-fold increase in PC
eCommerce. What is actually m-commerce? The term
"m-commerce" stands for mobile commerce which is
all about browsing, purchasing and selling of
products and services on mobile
devices. M-Commerce is that blanket term used to
describe goods and services sold on smartphones,
tablets and other non-PC devices. Its the
increasing mobile entrance in all demographics
and areas, which has prompted or mobilized
businesses to go more 'mobile' and make the
majority of a virtual marketplace that succeeds
on devices. The Rise Of Mobile Commerce
2- But as the M-Commerce market has progressed, so
as people's expectations. Customers expect
dedicated mobile apps with different features to
enhance their shopping experience, whether its
one-touch tapping or voice-activating search. - As per the report shared by Criteo State of the
Mobile Commerce, the sophisticated devices and
the 4G network have additionally boosted the
m-commerce world with Europe and Asia leading
the m-commerce bandwagon and the US in the line
catching up. - The report also justifies that m-commerce has
evolved - 62 traffic increased on e-commerce web and
mobile apps - 33 greater conversion rates on the mobile apps
compared to the website - 200 increment in return customers for the mobile
app. - Mobile E-commerce Sales account for 34.5 of
total e-commerce sales in 2017, and this number
is increasing. - The high point to be noted, by 2021, mobile
e-commerce sales are expected to have a history
for 54 of total e-commerce sales. - Mobile commerce is something more than just a
simple transformation of e- commerce - It has also served as a trigger point for new
industries and services, or has helped increase
the existing ones, including the following - Electronic tickets and boarding passes.
- Mobile marketing, coupons, and loyalty cards.
- Contactless payments and in-app payments.
- Mobile money transfers.
- Digital content purchases and delivery.
3- Previous adopters of this include
- PayPal
- Google
- Now there is
- Venmo
- Square Cash
- WeChat
- SnapChat
- Facebook Messenger
- Contactless payments and in-app payments.
- Contactless mobile payments use select mobile
wallets to assist the progress of payments made
in-store. - Supported mobile wallets generally include
- Apple Pay
- Google Pay
- Samsung Pay
- Some banks are in the process to launch their own
mobile wallet too.
4- Smarter Chatbots and Mobile Messengers
- Chatbots (a computer program which holds
conversations through a chat room) and mobile
messengers may look like an exaggerated event,
but prestigious brands like Starbucks, H M,
and Nordstrom are already using them. Chatbots
have arrived and are here to stay. - According to a survey by the eMarketer, the
social media user likes more of messenger apps
(54.4) to come in contact with the brand in
opposition to email, phone calls and traditional
chat (46.6). - Shoppers quickly become addicted to chatbots who
respond in real time and personalize their
shopping journey, helping to their needs without
the need to download/install an app. - The Bot technology, also known as web robot, WWW
robot or simply bot is still in its unfinished
stage and theres a massive possibility in this
market. - The Augmented Reality Revolution
Via pcdn.co
5- Many traders and e-commerce businesses are
heating up the idea of using the headset, which
contribute extensions to customers' reality. - Very soon, buyers can expect AR headsets to show
how certain outfits will see them before making
the choice. From home decoration to make-up and
complex products and equipment, the AR is set to
dim the split between real and virtual for
doubtful shoppers. - Since retailers see innovation to differentiate
them from the competition, raising their brand,
and stand out themselves, AR is the tool that can
make the most difference. Its expected to
increase profit percent by giving customers try
before buy and hoping to reduce returns and
eliminate the guesswork. - AR provides you that vital boost to online retail
by helping customers choose better and more
confidently. But that is not all. - The future of Omnichannel shopping bets very high
on AR to add more value by customers to engross
with mobile retail channels and in turn, bringing
more in- store traffic. - Progressive Web Apps
- The Progressive Web Apps (PWAs) are rapidly
revisualizing the mobile web especially future
trends in mobile commerce. PWAs use modern web
capabilities to provide native app-like
experience for users. But PWAs sales point is
their ability to deliver the best of web and
original/native applications to users. - One of the biggest complaints about the mobile
web is that it can be unskillful, lazy, and can
never quite live up to the PC experience. But
PWAs are ready to change the game with fiery
fast speed and smooth surfing and shopping
experiences. - Already, companies like Flipkart, Alibaba,
Lancôme, and Trivago are benefiting with an
increase in M-Commerce sales and long-term
benefits on the site. - Magento, not surprisingly has contracted with
Google to develop all new - progressive web applications for Magento
merchants. - Automated m-Commerce
6Digital commerce and marketing automation have
always been in collaboration. But in the last
few years, Automation has developed to implement
the necessary marketing tasks and enable sales
on autopilot. A large number of marketing
automation tools are provided specifically
towards eCommerce. Right from sending automated
push notifications based on user penetrations to
in- app messages, SMS/texts, segmentation of
mobile audiences and personalized content based
on this info, A/B testing, automated commerce,
and transaction capabilities, the prospects are
extremely high. 5. Voice Activated
Search Customers and users are now getting
addicted to voice commands with Siri and
Cortana, who are their mobile genies. Voice
activation technology is being used in high-tech
cars and homes and it must definitely be a part
of the users' mobile app experiences. Also
Read 13 Mistakes That Can Ruin Mobile App
Performance Voice-activated technology further
reduces the resistance of searching and buying
products by allowing them to talk to your app and
make your shopping cart, will bring one step
ahead to conversion. The growth of Mobile
eCommerce 5 effective steps to improve mobile
commerce page speed Most e-commerce platforms
have different page speed optimizations built in,
but it doesn't free you from running some page
speed tests and identifying areas that could be
done with improvement. 1. Run some tests Its
important to remember that users with high-end
smartphones will experience a far better WiFi
connection than a person with a mid-tier (medium
size and importance or neither top-tier nor
bottom-tier) smartphone having a 3G connection.
7- For this, we recommend running separate speed
tests using many different tools - Test My Site
- Via amazonaws.com
- PageSpeed Insights
- WebPageTest
- Pingdom
- 2. Optimize reduce images
8- Images are amongst the huge contributing factors
to poor page speed for two reasons - They are not always optimized, and
- Often, they are too many on one page
- Also Read UI Vs UX Is One Preferable Over The
Other? - Without a doubt, eCommerce sites benefit from the
use of high-quality images, but with modern
image optimization, its possible to reduce the
file size of images without their digital
quality being affected. - "But optimization of images is not only confined
to the reduction of file size, but it's also
about resizing images for different devices." - Minimize code.
- Lessening HTML, CSS, and JavaScript code includes
removing the appropriate files of all the spaces
and line breaks. - By doing this, it doesnt reduce the file size as
effectively as with image optimization but
improves the page speed counts in every
millisecond. - Google suggests various tools which will minimize
your code for you, although most e-commerce
platforms also minimize these files
automatically. - Reduce tracking snippets.
- When it comes to e-commerce, the use of
third-party tracking and analytical services is
a necessary evil. - But if youre not using Google Tag Manager, then
the snippet of code required by each service can
affect the page speed.
9Its also a term that along with Bright Shiny
Object (BSO) syndrome relevant to
websites. Each feature and software integration
added to your site requires additional resources
impacting on page speed. A feature audit means
genuinely judging the value of each feature and
app youve joined into your site. The Future Of
Mobile eCommerce As mobile commerce jumps onto
online digital commerce space, retailers have to
use technology and research to make mobile
shopping as easy and convenient as their desktop
counterpart. Some of these technologies can be
in their preliminary phase but they will soon
become acceptable standards for mobile commerce.
Business techniques that adopt quicker changes
will gain an edge over the competition and make
their customers happy and satisfactory with a
never-seen-before shopping experience.