Mobile eCommerce Growth Is ready to Outpace All eCommerce Records - PowerPoint PPT Presentation

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Mobile eCommerce Growth Is ready to Outpace All eCommerce Records

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For the mobile e-commerce, the tipping point (the point at which some new technology becomes mainstream)seems to take place. As per the reports from comScore, eCommerce growth overshadows all other online retail expenses, with a three-fold increase in PC eCommerce. – PowerPoint PPT presentation

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Title: Mobile eCommerce Growth Is ready to Outpace All eCommerce Records


1
Mobile e-Commerce Growth Is ready to Outpace All
eCommerce Records
For the mobile e-commerce, the tipping point (the
point at which some new technology becomes
mainstream)seems to take place. As per the
reports from comScore, eCommerce growth
overshadows all other online retail expenses,
with a three-fold increase in PC
eCommerce. What is actually m-commerce? The term
"m-commerce" stands for mobile commerce which is
all about browsing, purchasing and selling of
products and services on mobile
devices. M-Commerce is that blanket term used to
describe goods and services sold on smartphones,
tablets and other non-PC devices. Its the
increasing mobile entrance in all demographics
and areas, which has prompted or mobilized
businesses to go more 'mobile' and make the
majority of a virtual marketplace that succeeds
on devices. The Rise Of Mobile Commerce
2
  • But as the M-Commerce market has progressed, so
    as people's expectations. Customers expect
    dedicated mobile apps with different features to
    enhance their shopping experience, whether its
    one-touch tapping or voice-activating search.
  • As per the report shared by Criteo State of the
    Mobile Commerce, the sophisticated devices and
    the 4G network have additionally boosted the
    m-commerce world with Europe and Asia leading
    the m-commerce bandwagon and the US in the line
    catching up.
  • The report also justifies that m-commerce has
    evolved
  • 62 traffic increased on e-commerce web and
    mobile apps
  • 33 greater conversion rates on the mobile apps
    compared to the website
  • 200 increment in return customers for the mobile
    app.
  • Mobile E-commerce Sales account for 34.5 of
    total e-commerce sales in 2017, and this number
    is increasing.
  • The high point to be noted, by 2021, mobile
    e-commerce sales are expected to have a history
    for 54 of total e-commerce sales.
  • Mobile commerce is something more than just a
    simple transformation of e- commerce
  • It has also served as a trigger point for new
    industries and services, or has helped increase
    the existing ones, including the following
  • Electronic tickets and boarding passes.
  • Mobile marketing, coupons, and loyalty cards.
  • Contactless payments and in-app payments.
  • Mobile money transfers.
  • Digital content purchases and delivery.

3
  • Previous adopters of this include
  • PayPal
  • Google
  • Now there is
  • Venmo
  • Square Cash
  • WeChat
  • SnapChat
  • Facebook Messenger
  • Contactless payments and in-app payments.
  • Contactless mobile payments use select mobile
    wallets to assist the progress of payments made
    in-store.
  • Supported mobile wallets generally include
  • Apple Pay
  • Google Pay
  • Samsung Pay
  • Some banks are in the process to launch their own
    mobile wallet too.

4
  • Smarter Chatbots and Mobile Messengers
  • Chatbots (a computer program which holds
    conversations through a chat room) and mobile
    messengers may look like an exaggerated event,
    but prestigious brands like Starbucks, H M,
    and Nordstrom are already using them. Chatbots
    have arrived and are here to stay.
  • According to a survey by the eMarketer, the
    social media user likes more of messenger apps
    (54.4) to come in contact with the brand in
    opposition to email, phone calls and traditional
    chat (46.6).
  • Shoppers quickly become addicted to chatbots who
    respond in real time and personalize their
    shopping journey, helping to their needs without
    the need to download/install an app.
  • The Bot technology, also known as web robot, WWW
    robot or simply bot is still in its unfinished
    stage and theres a massive possibility in this
    market.
  • The Augmented Reality Revolution

Via pcdn.co
5
  • Many traders and e-commerce businesses are
    heating up the idea of using the headset, which
    contribute extensions to customers' reality.
  • Very soon, buyers can expect AR headsets to show
    how certain outfits will see them before making
    the choice. From home decoration to make-up and
    complex products and equipment, the AR is set to
    dim the split between real and virtual for
    doubtful shoppers.
  • Since retailers see innovation to differentiate
    them from the competition, raising their brand,
    and stand out themselves, AR is the tool that can
    make the most difference. Its expected to
    increase profit percent by giving customers try
    before buy and hoping to reduce returns and
    eliminate the guesswork.
  • AR provides you that vital boost to online retail
    by helping customers choose better and more
    confidently. But that is not all.
  • The future of Omnichannel shopping bets very high
    on AR to add more value by customers to engross
    with mobile retail channels and in turn, bringing
    more in- store traffic.
  • Progressive Web Apps
  • The Progressive Web Apps (PWAs) are rapidly
    revisualizing the mobile web especially future
    trends in mobile commerce. PWAs use modern web
    capabilities to provide native app-like
    experience for users. But PWAs sales point is
    their ability to deliver the best of web and
    original/native applications to users.
  • One of the biggest complaints about the mobile
    web is that it can be unskillful, lazy, and can
    never quite live up to the PC experience. But
    PWAs are ready to change the game with fiery
    fast speed and smooth surfing and shopping
    experiences.
  • Already, companies like Flipkart, Alibaba,
    Lancôme, and Trivago are benefiting with an
    increase in M-Commerce sales and long-term
    benefits on the site.
  • Magento, not surprisingly has contracted with
    Google to develop all new
  • progressive web applications for Magento
    merchants.
  • Automated m-Commerce

6
Digital commerce and marketing automation have
always been in collaboration. But in the last
few years, Automation has developed to implement
the necessary marketing tasks and enable sales
on autopilot. A large number of marketing
automation tools are provided specifically
towards eCommerce. Right from sending automated
push notifications based on user penetrations to
in- app messages, SMS/texts, segmentation of
mobile audiences and personalized content based
on this info, A/B testing, automated commerce,
and transaction capabilities, the prospects are
extremely high. 5. Voice Activated
Search Customers and users are now getting
addicted to voice commands with Siri and
Cortana, who are their mobile genies. Voice
activation technology is being used in high-tech
cars and homes and it must definitely be a part
of the users' mobile app experiences. Also
Read 13 Mistakes That Can Ruin Mobile App
Performance Voice-activated technology further
reduces the resistance of searching and buying
products by allowing them to talk to your app and
make your shopping cart, will bring one step
ahead to conversion. The growth of Mobile
eCommerce 5 effective steps to improve mobile
commerce page speed Most e-commerce platforms
have different page speed optimizations built in,
but it doesn't free you from running some page
speed tests and identifying areas that could be
done with improvement. 1. Run some tests Its
important to remember that users with high-end
smartphones will experience a far better WiFi
connection than a person with a mid-tier (medium
size and importance or neither top-tier nor
bottom-tier) smartphone having a 3G connection.
7
  • For this, we recommend running separate speed
    tests using many different tools
  • Test My Site
  • Via amazonaws.com
  • PageSpeed Insights
  • WebPageTest
  • Pingdom
  • 2. Optimize reduce images

8
  • Images are amongst the huge contributing factors
    to poor page speed for two reasons
  • They are not always optimized, and
  • Often, they are too many on one page
  • Also Read UI Vs UX Is One Preferable Over The
    Other?
  • Without a doubt, eCommerce sites benefit from the
    use of high-quality images, but with modern
    image optimization, its possible to reduce the
    file size of images without their digital
    quality being affected.
  • "But optimization of images is not only confined
    to the reduction of file size, but it's also
    about resizing images for different devices."
  • Minimize code.
  • Lessening HTML, CSS, and JavaScript code includes
    removing the appropriate files of all the spaces
    and line breaks.
  • By doing this, it doesnt reduce the file size as
    effectively as with image optimization but
    improves the page speed counts in every
    millisecond.
  • Google suggests various tools which will minimize
    your code for you, although most e-commerce
    platforms also minimize these files
    automatically.
  • Reduce tracking snippets.
  • When it comes to e-commerce, the use of
    third-party tracking and analytical services is
    a necessary evil.
  • But if youre not using Google Tag Manager, then
    the snippet of code required by each service can
    affect the page speed.

9
Its also a term that along with Bright Shiny
Object (BSO) syndrome relevant to
websites. Each feature and software integration
added to your site requires additional resources
impacting on page speed. A feature audit means
genuinely judging the value of each feature and
app youve joined into your site. The Future Of
Mobile eCommerce As mobile commerce jumps onto
online digital commerce space, retailers have to
use technology and research to make mobile
shopping as easy and convenient as their desktop
counterpart. Some of these technologies can be
in their preliminary phase but they will soon
become acceptable standards for mobile commerce.
Business techniques that adopt quicker changes
will gain an edge over the competition and make
their customers happy and satisfactory with a
never-seen-before shopping experience.
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