Why Is a Lead Management System Important?

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• Why Is a Lead Management System Important?
• Lead retrieval apps and tools associated with it
  have replaced the classic way of networking at
  events. Not only is lead retrieval event app an
  attractive add-on for event organizers, sponsors
  and exhibitors, it is also one of the most
  trusted ways for companies to make the most of
  their sales and marketing efforts. With all the
  data in one CRM, a lead retrieval app allows both
  the marketing and sales teams to communicate
  seamlessly with each other and have an integrated
  campaign.
• Below are the four main reasons why you should
  opt for a lead retrieval app. Learn the ways in
  which this technology is reinforcing organization
  and client/prospect communication and advancing
  marketing efforts way beyond the event floor.
• A professional impression on potential clients
  with digital lead retrieval apps.
• Your marketing team can look very unprofessional,
  or even technophobic if there are huge lists of
  names and fishbowls filled with business cards
  kept at your booth. On the contrary, using a
  digital lead retrieval app will give your
  attendees the impression of an organised,
  tech-savvy event planning team.
• A digital lead retrieval app is easy to use and
  can be utilized to follow up with prospects. With
  a few swift taps on your tablet or smartphone,
  you can collect all the required data and replace
  the tedious business cards or a pen and paper
  methods. Additionally, you will be able to
  deliver your pitch with confidence that your
  contact information is correct and you have all
  the required information to continue the
  conversation.
• Availability of leads to marketing and sales in
  real-time
• If you collect business cards at your events, you
  would know that organizing them and the list of
  potential customers after the event takes weeks,
  if not months. Also, these hard-earned leads can
  get lost while travelling between events. Add to
  it, following up on these business cards through
  email can take weeks and dilute all your
  marketing efforts.
• In comparison, an efficient lead retrieval app
  has the capability to store and scan vital
  information like names, email addresses, and
  phone numbers of prospects. This will allow you
  to access the information in real-time and even
  after the event is over. Information collected
  through lead retrieval app can facilitate a
  follow-up that occurs in hours, consequently
  retaining the brand in the prospects mind. The
  quick follow up also strengthens established
  relationships and allows sales to convert
  several leads into actual customers with
  personalized communication.
• Marketing and sales work more closely and know
  the kind of leads they have
• The real value of leads cannot be determined just
  by glancing at the business cards collected at
  the event. A good lead retrieval app not only
  allows you to get all the basic information in
  one place but also has the capability to score
  lead and see the buyers journey. It enables the
  teams to take notes and make it easy for the
  sales team to know where and when to follow up
  with the potential prospect. With the precise
  information available in just a few clicks, the
  sales teams have a more targeted approach to
  convert the deals more quickly.

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In conclusion, a lead retrieval app can give your
team, your attendees, and your exhibitors all the
required tools to have a productive post-event
follow-up. 4. Makes you and your event GDPR
compliant If you are in the marketing department,
then you must have heard of the General Data
Protection Regulation (GDPR), which came into
effect early this year. With such data privacy
rules strengthening around the world, you need
to be careful of what data you store and if at
all you have the consent to store it in the
first place. That is where a lead retrieval app
can make you GDPR compliant and help you market
your events without any fear of hefty fines.
When you save data in your lead retrieval app,
you can take consent from your prospect and
ensure that you have a written consent. This is a
crucial clause in the new regulation, and
collecting business cards does not necessarily
mean that you have the consent to market these
contacts. Conclusion When you use lead
retrieval event app, results are almost
guaranteed. You not only set your events up for
success but also maximise your business
potential. A trusted technology provider can be
the game changer as it can provide the right
solution that is customised to your needs and
provide recommendations based on your usage of
the app.