SEO syllabus

1
Seo Syllabus

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2
SEO

• SEO stands for search engine optimization.
• In SEO we take efforts to increase organic
  traffic to website.
• As well as ranking website higher in SERP.
• In SEO process we optimize website internally for
  user as well as search engine
• And also promote website on third party website
  so that we can get genuine back links from other
  website.

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Type of SEO

• On page SEO

• Off page SEO

•  Optimizing your website is called on-page SEO
  and includes things like site structure, content
  and speed optimizations.

• Off-page SEO is about, among other things, link
  building, social media, and local SEO.

4
On page SEO factor

• Meta tag optimization
• Keyword type and Analysis
• Image optimization
• Link optimization
• HTML Tags
• Canonical link
• 404 error
• Robots.txt
• 301 302 Redirection

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Meta tag optimization

• META TITLE
• e.g. Best digital marketing courses in pune
  100 placement Affordable fees
• META DESCRIPTION
• e.g. We offer 31 modules of digital marketing
  with most emphasis on practical training from
  experience faculty with 100 placement assistance

6
Keyword type analysis

• GENERAL / GENERIC KEYWORDS-
• e.g.- digital marketing classes
• SHORT TAIL KEYWORD-
• e.g. digital marketing
• LONG TAIL KEYWORD
• e.g. digital marketing courses in pune
• SEASONAL KEYWORD-
• e.g. digital dhamaka

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Image optimization

• Give alt tag to image so that crawler can read
  and understand it
• ltimg src"image link"/ altalt textgt

8
Link optimization

• Short, neat clean
• Case sensitive
• Avoid special characters (except - sign)
• Avoid keyword stuffing repetition of words
• e.g.- www.victoriousdigital.in/digital-marketing-
  courses-in-pune

9
HTML tags

• Bold Tag It is used for make to text bold
• ltbgtDigital marketing courses in punelt/bgt
• Italic Tag
• ltigtDigital marketing training institute in
  punelt/igt
• Anchor Tag
• lta hrefhttp//victoriousdigital.in/gtDigital
  marketing classes in punelt/agt

10
Canonical tag

• That helps webmasters prevent duplicate content
  issues.
• ltlink rel"canonical" href"https//victoriousdigi
  tal.in" /gt 

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404 error

• The HTTP 404 Not Found Error means that the
  webpage you were trying to reach
  could not be found on the server.
• Its a client side error.
• E.g. If user entered url www. seo casses.com
  instead of www. seo classes .com he will face 404
  error.

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301 302 error

• 301 Redirection
• - permanent redirect.
• - old page is removed.
• - old page will replaced with new one.
• 302 Redirection
• - temporary redirect.
• - old page is not removed.
• e.g.- shifting of website from seo classes.com to
  seo courses.com is an example of redirection

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Robots.txt

• This text file contains instructions or commands
  that tells spider to allow access to page or not.
• User-agent
• Disallow /(mention here page which you want
  block )
• You can also call spider forcefully to visit
  website.
• User-agent google.bot
• allow /(mention here page which you want
  block )

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Off page seo factor

• Search engine submission
• Directory submission
• Social bookmarking
• Blog submission
• Guest posting
• Image submission
• Ppt sharing
• Pdf sharing
• Yellow pages listing