What is Content Marketing?

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What is Content Marketing?
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Index

• What is Content Marketing?
• Use of Content Marketing in Businesses
• 10 Benefits of Content Marketing

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What is Content Marketing?

• Content marketing is a form of marketing that
  focused on creating, publishing and distributing
  content for a targeted audience online.
• Content is the king of business and it is
  increasingly working its way to the forefront of
  all digital marketing strategies, as it becomes a
  vital element that reaps big rewards.

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Businesses Often Use It To

• Attract Attention And Generate Leads
• Expand Their Customer Base
• Increase Online Sales
• Increase Brand Awareness
• Engage An Online Community Of Users

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• Content marketing attracts prospects and converts
  prospects into clients or audiences by creating
  and sharing relevant free content.
• Content marketing helps businesses create
  sustainable brand loyalty, provides helpful
  information to customers, and creates a
  willingness to purchase the products or services
  from the company in the future.

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• Its relatively new form of marketing does not
  involve in direct sales.
• Instead, it builds trust and rapport with the
  audience.
• Content marketing requires continuous delivery of
  large amounts of content, within a content
  marketing strategy.

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• Content marketing requires continuous delivery of
  large amounts of content, within a content
  marketing strategy.
• When businesses pursue the content marketing, the
  main focus should be the needs of the prospect or
  consumer.

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• Once a business has identified the customer's
  demand, information can be shown in a variety of
  formats, including video, white papers, news,
  e-books, email newsletters, case studies,
  podcasts, question and answer articles, photos,
  blogs, infographics etc.
• Most of these formats belong to the digital
  channel.

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10 Benefits of Content Marketing
1. Increases visibility of the brand. 2.
Develops lasting relationships with the
audience. 3. Improves brand awareness and
recognition. 4. Helps you to build credibility
and authority.
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5. Positions your business as an expert in the
industry. 6. Generates traffic to your website
to improve lead generation. 7. Opens a medium of
communication through social shares and comments.
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8. Helps the customer to move through the
purchase decision more quickly. 9. Creates trust
and loyalty, with both your current customers
and prospects. 10. Provides value with no
strings attached.
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Thank You