6 SEO Methods to deal with missing pages on a website - PowerPoint PPT Presentation

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6 SEO Methods to deal with missing pages on a website

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Title: 6 SEO Methods to deal with missing pages on a website


1
SEO Methods
  • TO DEAL WITH MISSING PAGES ON A WEBSITE

2
  • On a website, sometimes pages can disappear
    because a product becomes out of stock or
    obsolete, content has been deleted, migration is
    in progress, etc. The URL to which a page once
    displayed suddenly becomes invalid.

3
What are the best solutions for managing this
situation?
  • Here are some possibilities to fix missing pages

4
Code 404 (URL not found).
  • The page is gone, the URL returns a 404 code when
    requested, Google will process it after a certain
    amount of time and the page will disappear from
    the engine. Having a lot of 404 on his site does
    not generate a penalty from Google, but its
    robots waste time on URLs that are no longer
    valid.

5
Code 410 (Gone).
  • This situation is similar compared to the
    previous case, but the code 410 is more logical
    than the 404, since here we have a content that
    was available on an address, but which has
    disappeared (so Gone). While in the case of a
    404, there was never anything on the URL in
    question.

6
Redirect 302 (temporary) to another page.
  • This solution may be suitable for a page that is
    unavailable for a few hours, at worst 2 or 3
    days. For example, In the case of a product being
    temporarily out of stock. Prefer otherwise a 301

7
Redirection 301 (permanent) to a close page.
  • It is possible to redirect the missing URL to
    related content, offering a product, an article
    or more closely related general content. An
    explanation message can be added.

8
Redirect 301 (permanent) to the top page in the
tree view.
  • This solution may be suitable for a page that is
    unavailable for a few hours, at worst 2 or 3
    days. For example, In the case of a product being
    temporarily out of stock. Prefer otherwise a 301

9
Redirect 301 (permanent) to an explanation page.
  • Here is a standard page that explains that the
    page was not found on the site, but offers links
    (dynamically created) to nearby content. There is
    a big chance that Google will treat this type of
    page as a Soft 404 (a 404 that returns a code of
    200 and is treated as a 404).

10
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11
Digital Marketing Agency in Delhi, India Your
complete digital marketing solution for all
digital marketing strategies focused on
increasing the reach and visibility of your
business.
THANK YOU
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