Title: 6 SEO Methods to deal with missing pages on a website
1SEO Methods
- TO DEAL WITH MISSING PAGES ON A WEBSITE
2- On a website, sometimes pages can disappear
because a product becomes out of stock or
obsolete, content has been deleted, migration is
in progress, etc. The URL to which a page once
displayed suddenly becomes invalid.
3What are the best solutions for managing this
situation?
- Here are some possibilities to fix missing pages
4Code 404 (URL not found).
- The page is gone, the URL returns a 404 code when
requested, Google will process it after a certain
amount of time and the page will disappear from
the engine. Having a lot of 404 on his site does
not generate a penalty from Google, but its
robots waste time on URLs that are no longer
valid.
5Code 410 (Gone).
- This situation is similar compared to the
previous case, but the code 410 is more logical
than the 404, since here we have a content that
was available on an address, but which has
disappeared (so Gone). While in the case of a
404, there was never anything on the URL in
question.
6Redirect 302 (temporary) to another page.
- This solution may be suitable for a page that is
unavailable for a few hours, at worst 2 or 3
days. For example, In the case of a product being
temporarily out of stock. Prefer otherwise a 301
7Redirection 301 (permanent) to a close page.
- It is possible to redirect the missing URL to
related content, offering a product, an article
or more closely related general content. An
explanation message can be added.
8Redirect 301 (permanent) to the top page in the
tree view.
- This solution may be suitable for a page that is
unavailable for a few hours, at worst 2 or 3
days. For example, In the case of a product being
temporarily out of stock. Prefer otherwise a 301
9Redirect 301 (permanent) to an explanation page.
- Here is a standard page that explains that the
page was not found on the site, but offers links
(dynamically created) to nearby content. There is
a big chance that Google will treat this type of
page as a Soft 404 (a 404 that returns a code of
200 and is treated as a 404).
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