Ms Kids Corporation is planning to launch its own brand of Dolls across India. The doll will be named Senorita and it will be available in the price range of 600 to 1400 Rupees

1
Marketing Managementinfo_at_answersheets.in91
95030-94040
2

• Marketing Management
•  
• 1. Mr. Hari has joined as a marketing head in a
  startup that deals with online sale of Groceries.
  The online store is named as www.baniyakidukaan.co
  m. The store will start its operation in 4 cities
  namely Mumbai, Pune, Delhi and Bangalore. The
  company faces tough competition from various
  online stores. The company s major focus is to
  make the items available at lowest possible
  price. You have been asked to prepare the 7P s of
  marketing mix for the online store.
• 2. M/s Kids Corporation is planning to
  launch its own brand of Dolls across India. The
  doll will be named Senorita and it will be
  available in the price range of 600/- to 1400/-
  Rupees. The doll will be available in major types
  of profession like Doctor, Lawyer, Teacher, etc.
  so that it can even inspire girls to go for these
  careers in future. Design the Segmentation,
  Targeting and Positioning strategy for Senorita

3

• 3. M/s Joy Corporation wants to enter into the
  production, marketing and distribution of Mobile
  Phones. The company is a market leader in Washing
  Machines and Refrigerators. The company wants to
  penetrate into the ever increasing Mobile Market.
  It plans to sell mid-range mobile phones where
  the major competitors are Oppo, Vivo and Xiaomi.
• a. Explain various steps involved in the new
  product development of Joy Mobile Phones.
• b. Explain various marketing strategies that Joy
  mobile phones should undertake during the time of
  launch i.e. introduction phase of Joy Mobile
  Phones.

4

• www.answersheets.in
• info.answersheets_at_gmail.com
• info_at_answersheets.in
• 91 95030-94040