4 Things Manufacturers Really Want from Distributors

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INTRODUCTION

• The relationship between manufacturer and
  distributor is very important for a business to
  flourish
• A manufacturing company expects a strong sale of
  its products
• A good distribution practice and distribution
  relationship management are essential for the
  success of any brand

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Understanding the Market

• A distributor acts as the link between the
  manufacturer companies and the consumers
• A distributor who does not understand the market
  will never be able to attract the target audience
• The distributor must understand the market and
  only then he will be able to take the products to
  the right customers

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Cooperation and Trustworthy

• Every manufacturer wants that a distributor must
  cooperate and work like a partner, nothing more,
  nothing less
• The distributor must abide by and follow the
  guidelines provided by the manufacturer
• Better the distributor supplier relationship,
  more the sales

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Innovative Marketing Strategies

• A distributor must come with innovative and
  effective strategies
• Effective strategies are those that actually work
  and bring a positive outcome
• The distributor must be tactful in his dealings
  with the customers

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The link Between Customers and Manufacturer

• The distributor acts as the link and bridges the
  gap between the manufacturing companies and the
  customers
• The manufacturer will not have direct access to
  the customers and that is where the distributors
  come into play
• For a brand to be successful, it should know the
  needs of the customers

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