Lead Generation Agency UK - PowerPoint PPT Presentation

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Lead Generation Agency UK

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The embracing of marketing automation has been high in large B2B businesses over the past few years and 2017 will see the tipping point for SME’s to bring the software into the mainstream and standard within most organisations in a short space of time. To begin with let’s look at some published statistics about the benefits. 14.5% increase in Sales productivity Nurtured leads make 47% larger purchases 53% higher conversion rates 12.2% decrease in Marketing overhead 451% increase in qualified leads – PowerPoint PPT presentation

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Title: Lead Generation Agency UK


1
Lead Generation Agency UK
Marketing automation platforms - makes several
tasks a lot easier, Allows marketers to use their
time more effectively developing more
personalized campaigns.
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Lead Generation Agency UK
Marketing Automation software is revolutionising
the way we send out and track online marketing.
If you send out emails, post social media and
have a website it is essential you have a central
system to view analyse all this activity. By
using Marketing automation, it makes several
tasks a lot easier. By doing this it allows
marketers to use their time more effectively
developing more personalised campaigns and
analysing data, which leans towards giving off a
larger Return of Investment from marketing
activity and spend.
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Lead Generation Agency UK
  • The embracing of marketing automation has been
    high in large B2B businesses over the past few
    years and 2017 will see the tipping point for
    SMEs to bring the software into the mainstream
    and standard within most organisations in a short
    space of time.
  • To begin with lets look at some published
    statistics about the benefits.
  • 14.5 increase in Sales productivity
  • Nurtured leads make 47 larger purchases
  • 53 higher conversion rates
  • 12.2 decrease in Marketing overhead
  • 451 increase in qualified leads

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Lead Generation Agency UK
Based on our own experience of running marketing
automation programmes for a SME client base, we
outline some of the real benefits Time is
money Procedures that would usually be carried
out manually can be automated. By automating
these processes, it can lead to saving a huge
amount of time for your marketing teams. This
could include sending emails or creating social
media posts However, the set-up of the platform
is compound and time-consuming. So, do not be
fooled into thinking its a magic wand, its not
and it requires work.
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Lead Generation Agency UK
Studying the data By having a stronger
understanding of the precise interests of
prospects, helps being able to be more technical
about the way you segment and target different
audiences. You can be more productive By
eliminating precious time on repetitive tasks, it
allows your team to be more creative, focusing on
more content, design, and campaigns.
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Lead Generation Agency UK
Higher conversion rates sales qualified leads
(SQLs) The quality of your Leads are likely to
be much higher as most of the hard work is
already done in the nurturing stage ensuring the
prospect is ready to buy. This also makes it
easier for the person making the phone call to
the prospect to commit them further.
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Lead Generation Agency UK
  • Targeted campaigns where you understand your
    audience
  • The main reason for a Marketing Automation
    platform is to be able to interact on a personal
    level over a set period of time to each and every
    one of your Prospects. It substitutes the need to
    send out individual stand-alone marketing
    campaigns and instead your campaigns can span the
    entire length of the buying cycle.
  • The outcomes of this are
  • Increase in web traffic
  • More known website visitors
  • Increase in opt-in email addresses
  • Increased sales conversion rates
  • Increased number of inbound enquiries
  • Improved open and click-through rates

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Great Guns Marketing
Thanks For Reading Address Dukesbridge House,
23 Duke Street, Reading, Berkshire, RG1
4SA Phone Number 0118 324 0730 Business Mail
sales_at_greatgunsmarketing.co.uk Visit Us Today
https//greatgunsmarketing.co.uk
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