Top 8 Reasons Causing Drop in Website Traffic - PowerPoint PPT Presentation

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Top 8 Reasons Causing Drop in Website Traffic

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Every marketer works hard for achieving the desired traffic and that hard-earned traffic if goes to null suddenly cause severe pain. Here are the reasons for the same. – PowerPoint PPT presentation

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Title: Top 8 Reasons Causing Drop in Website Traffic


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Top 8 Reasons Causing Drop in Website Traffic
  • By DSIM

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1) HTTP To HTTPS Migration
  •  when your site is moving from HTTP to HTTPS, you
    need to add 301 redirects.
  • If not done the same way, this might case drop in
    your traffic.

3
2) Sudden Removal of Page Analytics
  • The accidental removal of page analytics is
    another reason for traffic dropping.
  • It might happen that analytics have been
    accidentally removed
  • For example, Accelerated Mobile Pages get
    implemented and organic search visits plummet,
    but its because AMP has its own analytics script
    implementation that wasnt done.

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3) NoIndex Directives
  • Developers used to block search engines from
    crawling the site by using a no index
    directives in the websites robots.txt file.
  • Many times developers forget this small detail
    when websites get new changes, causing traffic to
    tank down.
  • Go and fix your issues immediately.

5
4) Quality Content Missing on Website
  • Content has always been attributed as King in
    digital media and it efficiently drives the
    website traffic.
  • There would be different segments for content
    creation like heading, subheadings, images, and
    videos.
  • use tools like CoSchedule headline analyzer and
    other tools that help you in image and video
    creation.

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5) Penalties Made by Search Engine
  • There are chances that the client asks for help
    after finding their site went from visible to
    invisible.
  • Such drastic changes are associated with a
    penalty.
  • Search Engine, like Google, has set strict
    criteria for page ranking related to a penalty
    and anyone cheating the system gets penalized.
  • Issues would be keyword stuffing, bad links,
    keyword stuffing, and others.

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6) Technical Site Issues
  • The strategy comprises checking the technical
    side before trying to know why traffic has
    lowered.
  • If you are ensured your site has no server
    errors, 404s, no CSS or code errors or no
    indexing error like in robots.txt, you can go
    from there.

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7) Not Offering True Information to Your Customer
  • You may not consider it as a heavy problem, but
    this really causes pain to the site.
  • The people look for more transparency and
    consider the ethical side of a business.
  • They want business to come with true and honest
    information that is useful for them.
  • If youre escorting the same way, your business
    will succeed.

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8) Website Redesign
  • Often you would see website design changes on a
    clients website causes a decrease in traffic.
  • The reason could be the interlinking or the new
    site structure wasnt exactly implemented on the
    new website.
  • Some  images and videos make your website slower
    and those are not accepted by the search engines.
  • What you can do it to resolve is continuous
    auditing of the website to effectively understand
    the traffic.

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About DSIM
  • Delhi School of Internet Marketing is Indias
    Premier Digital Marketing Training Institute
    delivering training to professionals,
    entrepreneurs and job-seekers, The institute
    offers Masters in Digital Marketing, making
    individuals learn how to do marketing online. It
    offers Digital Marketing course in Bangalore,
    Pune, Hyderabad , Delhi all over India. It
    offers the best Digital Marketing course in
    Bangalore and in other parts of India.
  • DSIM blog has been brought under the same. Its
    an effort to give readers the most up-to-date,
    reliable information, so that they can step up
    their marketing strategies.
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