The Science Of Performing Search Engine Optimization - PowerPoint PPT Presentation

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The Science Of Performing Search Engine Optimization

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One of the most impactful internet marketing strategies, SEO has a renowned effect on the business sales and aids in improving the ranking and visibility of a website. – PowerPoint PPT presentation

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Title: The Science Of Performing Search Engine Optimization


1
Search Engine Optimization
  • The Science Of Performing Search Engine
    Optimization

2
Overview
  • Everybody wants their business to present at the
    top of Google Search Result. But, there is no
    magic behind such an achievement. To be at the
    top ranking pages, you need to be an expert in
    performing the technique of SEO or take some help
    from one.
  • Several best SEO services in India are guiding
    the businesses to take the big leap with measured
    and result-driven SEO techniques that bring more
    visibility and popularity to their brand.

3
What is Search Engine Optimization?
  • This is an organic as well as inorganic means to
    increase the quantity and quality of traffic
    towards a website. The result is a higher rank in
    search engines for the particular keywords
    searches made for that site.
  • The main reason behind an increased traffic is
    definitely increased sales.

4
  • The comprehensive process of performing SEO has
    to undergo these 5 crucial steps.

5
Website Analysis
  • One cannot start performing at a single glance.
    It requires some prerequisite to begin the task
    at hand.
  • Website Analysis is the first one that an SEO
    expert performs on the site provided to him.
  • To begin with, specified tools are used to
    perform a perfect website analysis at the first
    stage. It checks

Page Rank
Website Traffic
Page Authority
Domain Authority
Crawl Rate
Content quality
PageLoad Speed
Bounce Rate
Internal External ranking
Broken Link detection
6
Keyword Research
  • A keyword is not something that you can feed into
    your website content haphazardly. A keyword is
    chosen very precisely and depends on a few
    factors such as
  • The keyword is the most important step of SEO as
    a strategically chosen and placed keyword is
    responsible for heightening the ranking of the
    site.

Competition on that keyword
Localised keyword
No. of searches performed on that keyword
7
Competitor Analysis
  • A blind-sided SEO is never fruitful. To ante up
    the ranking you need a thorough study of your
    competitors as well. The foremost step is to
    determine your competitors since you cannot be
    competing from all over the world. By figuring
    what they are doing, you can step up your game
    plan with the best SEO provider in India and
    start implementing for your website.

8
Quality Link Building
  • A good and genuine link to your site from some
    social media sharing, press release, guest posts
    or any other webpage brings a better effect on
    your ranking. Various Black Hat SEO techniques
    have been performed around this but the
    introduction of Google Panda update has stopped
    the use of such malpractices.

9
Content Optimization
  • Writing an original content would definitely
    display you in higher search pages but
    optimization is essential in SEO so that your
    users can find you with ease. On-page
    optimization, title optimization, internal
    linking and rightfully placed keywords prepare
    the website in a better way.

10
About Yupple Technologies
  • Our expert team of professionals having vast
    experience in working on various industrial
    sectors makes us one of the best SEO provider in
    India.
  • With our creative and customized efforts, we
    commit to deliver our clients with successful
    digital marketing campaigns.
  • All our SEO techniques are thoroughly analysed to
    suit the requirements of your industry.
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