Macha, Ye kya I-Kea? (Big Global Brands v/s Online Furniture Rentals)

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Macha, Ye kya I-Kea? (Big Global Brands
v/s Online Furniture Rentals) Recently we all saw
Hyderabad becoming the number one choice for one
of the biggest brands in the world that offer
furniture for consumers. So now the big question
is...will the rental market survive? Furniture on
rental is a fairly popular concept that people
are enjoying in India nowadays especially in big
cities like Hyderabad.
When it comes to Ikeas Launch in Hyderabad, we
all witnessed a legendary day when thousands of
people came together to show their passion for
furniture and home decor. The iconic, the most
epic, and one of the best stores all around the
world had finally led their entry into the
biggest consumer market of the world -
India! Comprising of over 1.3 billion people,
there is no wonder that a big furniture brand
would not want to open their chains in the land
of the people who love to decorate and
re-decorate their spaces whenever they can get a
chance.
Just to give a glimpse of the madness that went
down at Ikea lets just say that at 4pm on
day one (Aug. 09) the store was already
packed. Outside, there was a huge queue of
shoppers who had to wait for over an hour or
more. Those who did make it inside didnt appear
in a mood to leave any time soon. Most potential
shoppers were just exploring running their hands
on the sofa sets, knocking on wooden tables,
sinking themselves into mattresses, and tugging
at price tags. Ideally what one would do at an
Ikea store globally, the place was a literal
heaven for shoppers and window-shoppers equally.
We all know that the big businesses have
flourished every now and then in a big market
like India whether be it in food industry,
sharing space industry, fashion industry and now
we have the furniture industry as well. But what
will happen to the normal local businesses? The
ones who stand for the Made in India, the
online and offline furniture industry both have
been shaken up with the entry of Ikea in India.
Despite all that, the one market that will stay
intact is the Online furniture rental market,
with plenty of options to pick from the comfort
of your home who would want to step out? The
young adults who are working professionals barely
have time to go out and look for the furniture
and appliances they want to get for themselves
and that is the reason the Online Furniture
Rental Industry exists.
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Plenty of well-known players like Rentomojo,
Furlenco, Rentickle, Urban Ladder and etc.
are expanding their functions and catalogues.
India already has its own Ikea thats present
online in form of these brands. After talking
about the whole Ikea hype, lets talk about the
not so fancy facts about it- For an instance,
Ikea is marketed with a DIY image - you buy your
furniture, you go home and assemble everything on
your OWN. (Maybe they can consider changing that
for the Indian market but its not sure
yet) Secondly, the furniture provided is only on
purchase value and not available for renting. So
its only beneficial for someone who is sure that
he or she isnt switching places anytime soon.
There will always be pros and cons about any new
brand that comes into the market but its up to
the consumers what they want to pick from
themselves.
So when it comes to Online furniture rentals like
Rentomojo, Furlenco, Rentickle etc. -
these brands already provide quality furniture
and appliances while considering the budget of a
common man of India. Apart from providing the
premium furniture, the companies also provide the
additional services without any additional cost
such as free relocation, Fast and Free Delivery,
Free maintenance and Easy refunds. When it comes
to attracting young professionals, the
competition still exists within the Indian
brands, even though its true that Ikea is
available online as well but that cant over
counter the fact that the Indian brands have
already established themselves in the market and
even though the new entry impacts the business,
they still have the chance to coexist in harmony
and do better for their respective brands.
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