Mobile Backend as a Service Market anticipated to witness significant growth by 2024

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Mobile Backend as a Service Market Growth
Opportunities and Challenges Over 2018-2024
Global Market Insights, Inc.
Fuel Cell Market size worth 25.5bn by 2024
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Regional Analysis of Mobile Backend as a
Service Market

• North America dominates the MBaaS market due to
  the presence of some of the leading players
  including Oracle, Microsoft, and IBM.
  Technological advancements in the mobile
  applications developments also contribute to the
  growth in this region. Europe is witnessing a
  steady growth rate in the market due to the rapid
  adoption of these platforms and enhanced
  implementation of security services in the smart
  devices.
• The Asia Pacific region is growing rapidly due to
  the enhanced adoption of smartphones and cloud
  computing technologies in this region. Countries
  including China, India, and Japan also showcase
  tremendous growth opportunities due to the
  increasing adoption of cloud services among SMEs.
  Furthermore, various companies offering MBaaS are
  also expanding in this region. For instance, in
  July 2015, Kony, a leading enterprise mobility
  company expanded its business in the Asia Pacific
  region to provide enterprise mobility solutions
  to enterprises throughout the region. As a part
  of this strategy, the company entered into
  strategic partnerships with the Asian companies
  including Telstra and SoftBank.

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• Application Analysis of Mobile Backend as a
  Service Market
• The MBaaS platform offers mobile applications
  with access to storage, databases, servers, and
  other resources effortlessly creating an enhanced
  user experience. These services assist the user
  in saving time and expenses by bridging the gap
  between front-end applications and backend
  resources with the aid of SDK and an integrated
  API. The other factors driving the market include
  real-time access to data, shorter time to market,
  reduced development cost, and multi-platform
  development.
• The increasing adoption of IoT and cloud
  applications by SMEs and large enterprises also
  contribute to the market growth. As the MBaaS are
  integrated with the cloud, they provide various
  advantages, such as enterprise data mobilization,
  in-build compliance, developer productivity, and
  build-in operational intelligence, leading to
  enhanced customer satisfaction. However, high
  initial investment expenses and the lack of
  security are the major parameters restraining the
  market growth. The developing regions lacking
  advanced infrastructure and proper cellular
  connectivity acts as a major barrier to the
  market growth. Furthermore, the security of the
  vast data stored on the cloud platform also acts
  as a growth barrier.

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Competitive Market Share of Mobile Backend as a
Service Market

• The MBaaS market is highly fragmented due to the
  presence of various industry players including
  IBM, Microsoft, Oracle, Kony, Kinvey, KII,
  CloudMine, Anypresence, Kumulos, Parse, and
  Appcelerator. These companies are adopting
  partnership and collaboration strategies to
  achieve a higher market share and gain a
  competitive edge in the market.
• For instance, in January 2015, CloudMine and
  Alpha Software entered into a partnership to
  accelerate web and mobile application development
  and deployment for life science and healthcare
  organizations.

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