digital marketing ppt

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Welcome To

• On Page Seo

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What is domain

• When referring to an Internet address or name a
  domain or domain name is the location of a
  website. For example, the domain name
  seocourses.com" points to the IP address
  "216.58.216.164", but it is generally easier to
  remember a name rather than a long string of
  numbers. A domain name can be a maximum of
  sixty-three characters with one character
  minimum, and is entered after the protocol in the
  URL, as you can see in the following example.
• On a local area network (LAN), a domain is a sub
  network made up of a group of clients and servers
  under the control of one central security
  database. Within a domain, users authenticate
  once to a centralized server known as a domain
  controller, rather than repeatedly authenticating
  to individual servers and services.

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What is domain hosting services

• A web host, or web hosting service provider, is a
  business that provides the technologies and
  services needed for the website or webpage to be
  viewed in the Internet. Websites are hosted, or
  stored, on special computers called servers. ...
  If you do not have a domain, the hosting
  companies will help you purchase one.
• Hosting (also known as website hosting or
  Web hosting) is the business of housing, serving,
  and maintaining files for one or more websites.
  In a sense, you rent space on a computer to hold
  your website.

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Crawler

• A crawler is a program that visits Web sites and
  reads their pages and other information in order
  to create entries for a search engine index. The
  major search engines on the Web all have such a
  program, which is also known as a "spider" or a
  "bot." Crawlers are typically programmed to visit
  sites that have been submitted by their owners as
  new or updated. Entire sites or specific pages
  can be selectively visited and indexed. Crawlers
  apparently gained the name because they crawl
  through a site a page at a time, following the
  links to other pages on the site until all pages
  have been read.

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SEO stands for search engine optimization. It
is the process of getting traffic from the
free, organic, editorial or natural
search results on search engines. To know more
about seo you can join seo courses.  
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SEO TYPE
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SEO
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What on-page optimization
All the changes made on the files and servers of
the website come under on page optimization. Some
common examples are changing the title tag of the
website, changing the meta tags of the website,
rewriting content, applying redirects, adding
some commands in the robots.txt file etc. In
simple words, changes that one does on the
website itself come under on page optimization to
the meta description tag and the meta keywords
tag.
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On-page factors /benefit

• On-page factors..
• Meta title ,Meta Description, Meta Keywords
  Header Tag ,Alt Tag ,Robots.txt file Canonical
  form ,Anchor text ,Xml Site map ,Html Site map
  ,Google Analytics ,Webmaster Tools..

• On-page SEO is the process of optimizing each and
  every web page of your site in order to rank
  higher in the Search Engine Results Pages (SERPS).
   On-Page SEO has to do with both
  technical SEO (titles, descriptions, urls etc)
  and the content of your web pages. Following are
  the benefits of on page optimization.

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On-Page SEO Checklist Here is a checklist you
can use to make sure you are doing everything
possible to rank higher in search
engines. Keyword placement   Keyword in
title. Keyword in permalink. Keyword in first
paragraph. Keyword in image alt tag. Use LSI
keywords in body (use SEO Processor plugin to
find related keywords). Use LSI keyword in H2 or
H3. Shoot for around a 1.5 keyword density.
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Other things   Remove all stop words from
permalink. Add multimedia (video, slides, info
graphics). Minimum 500 words. Optimize images
before uploading (compress and resize). Optimize
page load speed. Create a meta title less than 65
characters. Create a meta description less than
320 characters. (This is a new meta description
limit for 2018) Internal links to related
articles. Outbound links to relevant high-quality
sites. Other things not mentioned here  
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Make sure to add an image for Facebook, Twitter,
etc. Make sure to have social sharing buttons
either at the end or floating on the site of your
post. Have related posts after each post to lower
down bounce rate. Things not to do  Dont put
more than one H1 tag (your post title is
H1). Dont repeat the same H2 and H3 tag. Read
about heading tags for SEO. Dont stuff
keywords. Things to focus on Use your keyword
in the post title. Use long tail keywords like
digital marketing training institute If writing
in an evergreen niche, remove dates from the
posts. (Use Date Exclusion SEO plugin.) Content
length The longer the content, the better it
probably is. But dont try to needlessly increase
the content length. At the end of blog post, ask
users to take action.
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Many SEO Analyst people mainly considered the
onpage factors are Title Tag 60 characters
without Special Characters . Meta Descriptions
contains 155 characters and keyword must be
present at starting . Meta Keywords contains
maximum 5 keywords, This keywords must be present
in the body content . H1 Tag Other Header Tags
(H2, H3, H4) Body Tag must be contains minimum
30 Text for Customer informative . Page must be
contains Maximum 30 Keyword Density.  Maximum 50
Inner links are fine. Every one webpage must be
present in .xml .html Sitemap All images are
required Alt Tag. Title Meta Description
relevancy required for Minimum 85 . Every
Webpage must be needed for 0 Broken links (404
Not Found Page error). Every Webpage URL needed
for keywords and with out space Special
characters.
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• A Meta Title tag tells both users and search
  engines what is the topic of particular page is.
  Create a unique title for each page .Title tag
  should not exceed 55-60 characters ,other wise
  search engines consider the page to be spam.
  Never repeat keywords in your title tag . This is
  considered as keyword stuffing and can get you
  banned from search engine results altogether.
  Meta tags are HTML codes that are inserted into
  the header on a web page, after the title tag.
  They take a variety of forms and serve a variety
  of purposes, but in the context of search engine
  optimization when people refer to meta tags, they
  are usually referring
• e.g. Best digital marketing training institute
  seo courses affordable fees

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Meta Description tag

• The Meta description tag displays valuable
  information related to the website on the search
  engine result pages. The description which you
  see under headings while searching for queries is
  the content embedded under description tag.
  Google 150-160 characters supported.
• ltMeta name"description" contentYour
  description. " /gt

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Keyword Density

• Keyword Density No doubt including relevant
  keywords in your content is important but if you
  put too many then search engines are likely to
  spam your website. It is recommended to keep your
  keyword density around 1.5 and it should be a mix
  of LSI Latent Semantic Indexing keywords. You can
  use formatting options for better use of
  keywords. You should include your targeted
  keywords in the first paragraph and as well as
  last paragraph or conclusion. You can even
  highlight underline or put the keywords in
  italics to make them stand out.

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The Meta Keyword Tag

• The Meta keyword tag shares information related
  to the terms that are useful in locating that
  particular information. The search engines use
  this information for finding relevance of the web
  page content with respect to the keywords mentione
  d in the keyword tag.
• ltmeta name"keywords" contentyour keywords" /gt

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Example set of meta tags

• TITLE TAG ltTITLEgtSEO courses Meta Tags
  Optimizationlt/TITLEgt DESCRIPTION META TAG
• ltmeta namedescription contentCreate the
  perfect meta tags for high search engine
  placement.gt
• KEYWORDS META TAG ltmeta namekeywords
  contentMeta Tags Optimizationgt
• Robots Meta Tag ltmeta namerobots content
  noindex, nofollow gt
• Example set of meta tags

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Header tag

• Header tag Effective organic search engine
  optimization uses many factors all focused on
  your keyword phrases. Heading tags are one way of
  emphasizing your keywords to search engines.
  Heading tags are used on the headlines on your
  web page. Heading tags (H1 through to H6) are
  given much more importance by search engines than
  regular body text .
• H Tag lt Hn gtDigital marketing courseslt/ Hn gt

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Alt Tag

• Alt tag (also referred to as image tag) is
  textual information related to a graphic image to
  indicate its relevancy and avoid indexing
  problems. The thing is that search engines dont
  perceive websites the way we do. They cannot read
  images, thats why it is important to use ALT
  tags to tell the search engine spiders what this
  or that picture is about. Basically an ALT tag is
  a name of a picture or graphic image. So if your
  image promoting your digital marketing classes
  then you should add your institute name in alt
  tag
• Generally the image ALT tag looks like this
• IMG SRC"URL" ALTvictorious digital

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Robots.txt file

• Robots.txt file is considered as a convention
  useful to prevent cooperating web robots and web
  crawlers from accessing all or part of a website
  or its content for which we don't want to be
  crawled and indexed but publicly viewable. It is
  also employed by search engines to archive and
  categorize website and to generate a rule of no
  follow regarding some particular areas of our
  websites.
• Robots Meta Tag ltmeta namerobots content
  noindex, nofollow gt Example set of meta tags

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Canonical form

• Canonicalization is the process of picking the
  best url when there are several choices, and it
  usually refers to home pages. For example, most
  people would consider these the same
• urls www.fortuneprops.com
• fortuneprops.com/
• www.fortuneprops.com/index.html
• But technically all of these urls are different.
  A web server could return completely different
  content for all the urls above.
• When Google canonicalizes a url , we try to
  pick the url that seems like the best
  representative from that set.

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Anchor Text

• Anchor text is the name of the hyperlink
  describing the web page associated with that
  link. It is the clickable text associated with
  the link. You can create an anchor text with the
  help of the ltagt  tag. Example is given below
• lta href"http//www.thisisanexampleofdoll.com"gtDo
  lllt/agt
• Here- The href attribute specifies the link The
  text Doll is the anchor text. Hence, to create
  an anchor text you must supply text before the
  closing lt/agt tag ltimg srcImage.gifaltkeywords
  /gtlt/Agt

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HTML XML Site maps

• sitemap incorporates list of web-pages which is
  accessible to users or crawlers. This helps
  search engine bots and users to find out the
  pages on a website. The site map renders our
  website more search engine friendly as well
  enhances the probability for frequent
  indexing.HTML sitemap can be incorporated
  directly in a web page for users flexibility and
  can be implemented through proper design. On the
  other hand, XML sitemap is useful only for search
  engine crawlers or spiders and doesn't visible to
  users. It sits in the root of website. Such as
  http//www.fortuneprops.com/sitemap.xml

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Google Analytics

• It is a free web analysis tool first rolled out
  in late 2005but generally it become available for
  users in August 2006. This tool acts between
  website internet browser/users and offers
  complete overview of visitors statistics which
  exactly says about general website activities
  like page views, site visits, bounce rates,
  average time spent on site or pages, sources of
  traffic, location etc. It is also obvious for
  tracking Adword queries.

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Webmaster Tool

• It is a free service catered by Google which
  provide us a complete report for indexed data,
  crawling errors, back links information, search
  queries, website malware errors, CTR and
  submitting XML sitemap. Basically, it acts as a
  mediator between website and server provide
  complete overview of data issues and other
  queries.

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Thanks!

• ??

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• SlidesCarnival icons are editable shapes.
• This means that you can
• Resize them without losing quality.
• Change fill color and opacity.
• Change line color, width and style.
• Isnt that nice? )
• Examples

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Now you can use any emoji as an icon! And of
course it resizes without losing quality and you
can change the color.
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