Grow your Business with Geofencing Advertising Company - PowerPoint PPT Presentation

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Grow your Business with Geofencing Advertising Company

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Geofencing advertising company marketing model for the supermarket sector has remained the same for decades and geofencing is a particularly useful tool to help grow your business. – PowerPoint PPT presentation

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Title: Grow your Business with Geofencing Advertising Company


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Grow your Business with Geofencing Advertising
Company
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  • Geofencing advertising company, advertise a
    location-based mobile service that allows
    businesses to send notifications to smartphone
    users within a specified geographical area. It is
    widely utilized as a marketing tool to directly
    engage potential customers in the area by sending
    promotions and information straight to the
    consumers phone. Because small businesses are
    typically less well known by consumers than big
    brand names, geofencing is a particularly useful
    tool to help grow your business. Heres what you
    should know about growing your business with
    geofencing tools.

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  • Geofencing advertising company marketing model
    for the supermarket sector has remained the same
    for decades. The margin is low. Supermarkets
    charge consumer companies for shelf placement and
    end caps. Near the register, near the deli, eye
    level, etc. Thats where they make their money.
    This is why in recent years the size of the
    supermarkets has increased. The larger the space
    the more marketing money they get.

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  • Geofencing technology draws a virtual perimeter
    around real-life geographic places. This
    geographic fencing can be custom drawn so that
    it is around the perimeter of a business or
    within a preset square mile perimeter of a
    business or location. This technology uses
    location-based services to track when someone
    enters or exits the geographic perimeter you have
    set for your geofencing campaign. This, in turn,
    triggers the alert/advertisement to the users
    smartphone about your business.

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  • This is also why all the new stores look the same
    as the old stores. Its the Olive Garden effect.
  • Whats wrong with this model? It doesnt take
    into account the customer experience and its
    incredibly inefficient. Sectors need to rethink
    how they interact with the consumer. Mobile
    marketing is only one of the many changes coming.
  • What to do? At all costs, you must protect your
    15-mile radius, where 90 of your customers live.

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  • First Stop mailing coupons and putting them in
    newspapers. Please.
  • Second Create a geofence around each of your
    locations AND your competitors locations. Tag
    all smartphones. Put video ads in the tagged
    phones.
  • The user will then be taken to a landing page
    where we place a Facebook pixel that will capture
    their Facebook ID. They will see the
    thirty-second commercial.

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Contact Us
  • Copley Advertising
  • Located Brookline Massachusetts United States
  • Phone no. 1 617-651-2249
  • Website www.copleyadvertising.com
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