Global Hair Care Market Overview 2018, Demand by Regions, Share and Forecast to 2023

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Global Hair Care Market Prospering Due to a Surge
in the Personal Care Activities
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Report Description and Highlights
Report Description
Global Hair Care Market Prospering Due to a Surge
in the Personal Care Activities Hair care refers
to the overall hygiene and maintenance of the
tresses which grow out from the human scalp. The
key objective of hair care products is to enhance
the health, texture, colour, softness and
aesthetic appeal of hair. Some of the abundantly
used hair care items include shampoos,
conditioner, oils, gels, serums, hair colours and
other relaxant products. Hair care routine of an
individual may vary from person to person
depending on their different hair concerns. In
the recent years, introduction of customised hair
care products has captivated customers who desire
healthy, lustrous and manageable hair. As per the
global hair care market report by IMARC Group,
the market reached a value of more than US 85
Billion in 2017. Rise in demand for herbal and
organic hair care products Harsh weather
conditions and elevating pollution levels have
resulted in an increase in hair problems like
damaged ends, hair-fall, dandruff, split ends,
greying, etc. This has resulted in a surge in
personal care activities amongst the consumers.
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Report Description and Highlights
Report Description
One of the key trends that has been witnessed in
the hair care industry is the fact that apart
from women, men are now also willing to spend on
professional and premium hair care products. This
has prompted manufacturers to come up with a wide
variety of mens grooming and hair care products,
thereby looking at men as their potential buyers
in the forecasted period. Moreover, the changing
trends of the fashion industry and rising
adoption of herbal and organic shampoos have
further bolstered the growth of the global hair
care market. Some of the other factors that are
propelling the market growth include rapid
urbanisation, rising economic growth, changing
lifestyles, escalating disposable incomes and
increasing aging population. Nevertheless, the
high prices of professional and premium products
may lead to a decline in the hair care market
size. Read more here https//www.imarcgroup.com
/hair-care-market Hair care market segmentation
based on product type and distribution channel
On the basis of product type, the global hair
care market is segregated as shampoo, hair
colour, conditioner, hair styling products and
others. Shampoos exhibit a clear dominance in the
global hair care market share owing to its
widespread applications for cleaning and
secondary purposes, such as preventing dandruff
and calming irritation. Presently, they are
available for different hair types, age,
concerns, etc., followed by hair colour,
conditioner and hair styling.
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Report Description and Highlights
Report Description
Based on distribution channel, the market is
segmented as supermarkets and hypermarkets,
specialty stores, convenience stores, online
retailers, and others. Amongst these, specialty
stores are one of the popular distribution
channels on account of brand loyalty. North
America dominates the market On a geographical
front, the global hair care market is divided as
North America, Europe, Asia Pacific, Middle East
and Africa, and Latin America. Currently, North
America represents the biggest market owing to
rising hair concerns amongst the consumers.
Moreover, the region is experiencing a strong
demand for natural, paraben-free, suplhate-free
and organic hair care products. Additionally, the
growth in the organised retail sector coupled
with surging number of fashion conscious
consumers has propelled the growth of the market.
Apart from this, increasing urban population
which is keen to acquire better career
opportunities by enhancing their personalities
has further surfaced the global hair care
market. Want more information about this market?
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Report Description and Highlights
Key players are investing on aggressive
promotional activities The fragmented and
competitive global hair care market consists of
various international manufacturers. Some of the
major players of the market include Kao
Corporation, LOréal, Procter Gamble, Unilever
and Johnson Johnson. In order to expand their
consumer-base, the companies are investing into
various promotional activities, via brand
awareness and online retailing. Besides this,
incessant product development and innovation in
packaging are also being employed by these brands
for building a loyal consumer-base. Looking
forward, the global hair care market is expected
to witness a steady growth. It is anticipated to
reach US 100 Billion by 2023, exhibiting a CAGR
of more than 3 during 2018-2023. Browse More
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Report Description and Highlights
Report Description

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