Top 10 Features to look for in Web Push Notification Platform

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Top 10 Features to look for in Web Push
Notification Platform

• https//www.pushmaze.com/

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Overview Of Features

• Installation method customer support
• Browser supports
• Trigger web push notifications
• Push subscriber segmentation
• Scheduled notifications
• Drip Campaign
• Analytics
• Multi-Languages

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• Some common queries from a new user
• Where to place the installation code?
• I dont have access to the root folder. What to
  do?
• Push Notification subscription pop-up is not
  coming
• My Push Notifications are not being sent. What
  could be the issue?
• How to test if the integration is done right or
  not?

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Installation method customer supportThis is
where you need right installation method without
vendor lock-in good customer support.
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• Browser Supports You need to make sure that push
  notifications supports all browsers both HTTP
  HTTPS websites

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• Trigger Web Push Notification Most of the
  e-commerce website knows about cart abandonment.
  According to research, the average cart
  abandonment rate is 67.45. Convert them with the
  help of trigger push notifications.

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• Push Subscriber Segmentation Web Push
  Notification allows you to segment your
  subscribers based on
• Geo Location
• Device
• Browser
• Landing page where user subscribed to your push
  notification

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• Schedule Push Notification
• Why is Scheduling of Push Notification important?
• You never miss interacting with customers even
  when you are on a holiday
• Never miss on sending Notifications during Sale
  Event
• Right timing can result in increased CTR for push
  notifications. Schedule notifications to be sent
  on right time

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• Drip Campaign Drip Notification is a series of
  automated notification sent to a user based on
  certain actions. As in
• Welcome Notification
• Nurture Leads
• Target Notification

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• Push Notification Analytics
• Measurement is an important part of every
  marketing campaign. The important metric to check
  for
• Opt-In Analytics
• Subscriber Analytics
• Notification Analytics

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• Multi-Languages Web Push Notification service
  provider also allow you to segment users based on
  Geo. Now you can send Push Notifications in the
  local language of your user. This will not only
  create a personal touch but also can lead to
  increased engagement rate.

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Key takeaway

• The best practice would be to go for trial plan
  of the top features will help you to understand
  and explore all the features and then you can
  decide on which plan to take which will fit in
  your business requirement.

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