Enate Social Media Case Study

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• B2B Case Study

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About Enate

• Enates mission is to Simplify Service Automation
  for BPO and
• HR organisations around the world. Our culture is
  focused on bringing
• together a talented team of individuals, giving
  them the freedom to
• express their talent and the direction to
  contribute to our shared goal.
• Enate is a global company with a global outlook.
• Simplified Service Automation is not just the
  fundamental outcome we
• look to achieve for customers, but also expresses
  the core values of our
• business.
• Kit Cox, enate CEO.

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Brief

• Enate came to us with an interesting challenge to
  help them with in a time bound manner. Here are
  the two main objectives
• Make Enates Presence felt in the European,
  American South East Asian Information
  Technology Market in a span for 18 months to get
  prospective buyers interested in Enate.
• Assist the bottom line of the company

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Strategy

• PR Exercise
• Tie ups with Media Houses, PR agencies, in
  Europe, USA India to give coverage to the CXOs
  of Enate in news, discussion panel events.
• Content Marketing Strategy
• Use social handles to create stir among people
  worried about the impact of RPA AI then
  bringing in the ways to tackle.
• Infographics Case studies targeting the
  potential new business.

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• Approach

To get attention of relevant audience (decision
makers influencers) i.e. CXO,
industry/function heads. Relevant set of
companies should know about Enate
AWARE
To initiate conversation with prospective
clients. Engage them with industry insights.
To convert engaging conversations to leads
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Press Coverage
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• Social Media Creatives

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Performance Social Platforms
Platform Increase in followers in past 3 months Average Mentions per month Engagement Rate
Twitter 401 14 7.3
LinkedIn 170 8 2.6
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Highlights

• PR Average of 2 press coverage every month in
  Europe, USA India
• We generate 25 leads organically for this
  difficult category from zero, when we started 8
  months back
• Website Increase in visitors increased by more
  than 30 on average
• SEO target google.co.in(India0
  googel.co.uk(Europe) google.com(USA). We have
  ranked 27 critical keywords in page 1. In total
  we are ranking for nearly 100 keywords under page
  5.

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Thank You