How To Improve Domain Authority? -- [Guide & Review] - PowerPoint PPT Presentation

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How To Improve Domain Authority? -- [Guide & Review]

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If you are willing to know How To Improve Domain Authority Of A Website, then you are at the right place. However, most of the bloggers and site owners have one goal in common; Rank higher in search engines like Google, Yahoo, Bing, Ask me, etc. Whereas, there are hundreds of web metrics for this issue. – PowerPoint PPT presentation

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Title: How To Improve Domain Authority? -- [Guide & Review]


1

GUIDE BY- SEOCZAR IT
SERVICES
2

How To Improve Domain Authority? -- Guide
Review If you are willing to know How To Improve
Domain Authority Of A Website, then you are at
the right place. However, most of the bloggers
and site owners have one goal in common Rank
higher in search engines like Google, Yahoo,
Bing, Ask me, etc. Whereas, there are hundreds of
web metrics for this issue. But among them, one
web metric has grown its importance
exponentially, since it came into the world of
SEO (Search Engine Optimization.) That web metric
is known as DA (Domain Authority).
3
  • What Is Domain Authority?
  • Domain Authority is nothing just a search engine
    ranking score which is developed by moz that
    practices how well a website will rank on search
    engine result page. A Domain Authority range
    tends between 1 to 100, with higher score
    corresponding to a greater ability to rank.
  • However, there is bulk of DA tools for checking
    the DA but, I will prefer the OSE (Open Site
    Explorer) which is developed by MOZ.
  • Moz itself has named a few of the factors which
    are as follows-
  • MozRank
  • MozTrust
  • Link Profile

4
Moz Rank MozRank is the version of Google
PageRank Algorithm. Whereas, it computes the link
popularity. However, a page earns the MozRank
based on the other page on the web which links to
it and the Moz Rank of that linking Page. Moz
Trust Moz trust is often similar to the moz
rank. However, despite measuring the link
popularity from all pages and links equally, it
encompasses a form of link equity that is somehow
tied to the trustworthiness.
5
  • Link profile
  • We can say that it is a makeup of links that are
    linking to your website!
  • However, one of the most famous search engine
    Google favour that links from a variety of that
    websites as well as high authorized websites.
  • How Does Moz Score Domain Authority?
  • Moz scores the DA (Domain Authority) on a
    logarithmic scale which is scored up to 100
    points.
  • It seems easier to grow your site score from 20
    to 30 than that of to grow it from 70 to 80 and
    above.
  • Now, lets have a look at the PA, which stands
    for Page Authority.

6
What Is Page Authority? Well, the score range
under page authority is same as that of DA
(domain Authority) i.e, 1 to 100, with higher
scores analogous to a greater ability to rank
onto the same. Very often, it is based on the
data from our web index and even wraps dozens of
factors. How Does Moz Score Page Authority? Moz
scores the PA (page Authority) on a logarithmic
scale which is scored up to 100 points. However,
as we are aware of the growing score section, so,
lets jump to the next point. Here it
is- Further, a question arises-which is as
follows
7
  • DA (Domain Authority) vs PA (Page Authority)
  • DA commonly stands for Domain Authority it
    measures the productivity ranking strength of
    complete domain and subdomain.
  • Even PA which stands for Page Authority, scales
    the the ranking strength of the individual page.

8
  • Ways To Increase Your Domain Authority
  • If you are willing to increase your sites DA
    ranking then, you need to focus on maintaining a
    healthy link profile. Hence, put your link
    profile along with all backlinks which you are
    earned for your site.
  • Everyone does have such few links that fall into
    the category of link schemes. Needless to say! No
    site is perfect. But, all should remove them if
    you want search engines to see your website as an
    authority.
  • 1 Select A Good Domain Name
  • If you are just starting, choose the relevant
    domain name for your website. Look at our site,
    SEOCZAR as an example. Were focusing primarily
    on the wordpress, SEO plugin, which explains why
    we have the keyword SEO in our domain.

9
  • 2 Optimize Your On-Page Content
  • SEO is important for both domain authority as
    well as Google search engine ranking, so make
    sure you optimize all on-page code including your
    title tag, image alt tag and content.
  • 3 Erect Linkable Content
  • For earing high-quality links from multiple
    domains, which is an important factor for both
    Moz Rank and Moz Trust, you need to publish
    regularly high-quality content over them.
  • The better your content, the more likely another
    official site will link to it. This means that
    your content should be relevant to your brand and
    your audience, informational, creative and well
    written.
  • 4 Revamp Your Internal Linking Composition
  • This is so called because many websites are
    concerned about earning external links that they
    ignore the importance of internal links.
  • .

10
  • Internal links help visitors direct the things
    they are trying to find, which is improving the
    user experience.
  • This means that if they have made a serious
    disturbance to your previous list of blog posts.
    Then, they can still find their way through one
    of your internal links to your homepage.
  • 5 Remove Bad And Toxic Links From Your Site
  • Each time in a while, you should go through your
    link profile and must have a look for any
    backlinks which might be toxic for your site
  • This will allow you to delete links from bad
    sources which can hurt your domain authority
    instead of helping and increasing it.

11
  • 6 Make Sure That Your Site Is Mobile-Friendly
  • As we all know that, a number of online users
    trace the web through mobile phone. Hence, if
    your website is not yet optimized for mobile use,
    then you are behind the going way.
  • Conclusion
  • Here in this ppt we discussed how to increase
    Domain Authority of website and also concluded
    its layout, definition and key point in brief.
  • Read More Blogs-
  • 10 Most Common Myths About Digital Marketing
  • How Are LSI Keywords Important To Rank A Blog
  • Ultimate Guide On How To Make A Website Without
    Coding
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