Pros & Cons of Mass Messaging for Businesses

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Pros Cons of Mass Messaging for Businesses

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Advantages

• Talking To Your Base
• Because consumers must opt in to allow you to
  send them marketing messages via text, you can
  rest easy knowing your message is hitting the
  right audience.

3
Email Booster

• By sending out a mass text to your clientele
  alerting them to this great deal in their inbox,
  they may be more inclined to open your email and
  click through to your website.

4
Real Time

• Mass messaging through text is an excellent way
  to get time sensitive information in front of the
  faces of your clientele so they dont lose out on
  a great deal.

5
Getting Feedback

• You can use messaging to invite your customers to
  participate in surveys or leave comments on
  social media about your business.

6
Retaining With Rewards

• Mass messaging serves a unique purpose in
  incentivizing customers to remain loyal by
  returning to your business time and time again.

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Disadvantages

• Short Message Often, with mass texting, the
  message must be kept short and sweet. Youll need
  to be a little more creative keeping your message
  interesting and to the point.

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Keeping It Unique

• Mass messaging requires that you put great
  creative with your message so that your words are
  fresh and appealing for your clientele.

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Opting In

• Perhaps the biggest challenge to mass messaging,
  is convincing your customers to opt in in the
  first place. Its important not to miss a beat at
  providing everyone with the opportunity to sign
  up.

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