Teeth Whitening Products Market Analysis, Growth Rate and Future Outlook, 2014 to 2024

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Teeth Whitening Products Market Share, Size,
Analysis, Growth, Strategies, Trends and
Forecasts to 2024 Hexa Research
"Teeth Whitening Products Market Size Worth USD
7.40 Billion By 2024"
The global Teeth Whitening Products Market is
expected to reach USD 7.40 billion by 2024. The
industry is driven by the mounting consumer
demand for clean and white teeth coupled with
awareness about oral hygiene. Moreover, 99.2 of
the people believe that smile is an important
social benefit and growing consumer preference
for over the counter products in countries such
as Germany, France, UK, India and China are
anticipated to drive the growth of the market
over the forecast period.
The leading teeth whitening products
manufacturing companies are focusing on RD to
enhance its product portfolio and are expanding
their presence in the global market by acquiring
local players of that region. For instance, in
April 2017, Colgate-Palmolive acquired
Ciba-Geigy, an India-based tooth whitening brand,
to expand its reach towards the rural parts of
India. These factors are expected to provide an
impetus to the growth of the market over the next
coming years.
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Whitening toothpaste segment holds the largest
share in the market in terms of revenue and is
expected to maintain its position over the
forecast period. Whitening toothpaste has a major
role in oral hygiene maintenance. Unhealthy
lifestyle accompanied by consumption of liquor,
cola, tobacco and other related products which
cause discoloration of the teeth are anticipated
to drive the market globally.
The whitening strips segment was valued at USD
899.8 million in 2016 and are likely to witness a
significant growth as a result of rising consumer
demand and the requirement for quick result
formulas. Furthermore, initiatives and campaigns
have taken up by leading companies such as
Colgate-Palmolive, PG and GlaxoSmithKline to
create awareness among consumers to use herbal
products for teeth whitening are expected to
augment the growth of the market.
The increase of these market is determined mainly
by consumer demand which is to be favoured by the
rising living standards such as modernization,
personality traits and appearance. There is a
huge competition in the teeth whitening products
market as the market is consolidated. The leading
players are acquiring the major local players and
expanding its production capacity and presence
globally. The leading manufacturers in these
markets are Colgate-Palmolive, Proctor Gamble,
GlaxoSmithKline, Johnson Johnson, Unilever and
Henkel.
Hexa Research has segmented the global teeth
whitening products market based on type and
region
Segmentation by type, 2014 - 2024 (USD Million)
Whitening Toothpaste Whitening Stripes gels
Others
Segmentation by region, 2014 - 2024 (USD
Million) North America U.S.
Europe
Germany UK Asia Pacific China India
Central South America Middle East and Africa
Key players analyzed Colgate-Palmolive
GlaxoSmithKline Johnson Johnson Proctor
Gamble Unilever
Church Dwight Brodie Stone
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CCA Industries GO SMILE Henkel
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Table of Content of Teeth Whitening Products
Market
Chapter 1. Market Summary 1.1. Market trends
movement
Chapter 2. Teeth Whitening Products Trends
Drivers Opportunities 2.1. Introduction
2.2. Key industry trends
2.3. Market drivers
2.4. Market restraints
2.5. Value chain analysis
2.6. Porter's Five Forces analysis
2.7. SWOT
Chapter 3. Teeth Whitening Products Trends, By
Type 3.1. Global teeth whitening products market
movement, by type, 2016 2024 3.1.1. Whitening
Toothpaste
3.1.1.1. Market estimates and forecast, 2014 -
2024 (USD Million) 3.1.2. Whitening Strips
3.1.2.1. Market estimates and forecast, 2014 -
2024 (USD Million) 3.1.3. Others
3.1.3.1. Market estimates and forecast, 2014 -
2024 (USD Million) Chapter 4. Teeth Whitening
Products Trends, By Region 4.1. Global teeth
whitening products market movement, by region,
2016 2024 4.1.1. North America
4.1.1.1. Market estimates and forecast, 2014 -
2024 (USD Million) 4.1.1.2. Market estimates and
forecast, by type, 2014 - 2024 (USD
Million) 4.1.2. Europe
4.1.2.1. Market estimates and forecast, 2014 -
2024 (USD Million) 4.1.2.2. Market estimates and
forecast, by type, 2014 - 2024 (USD
Million) 4.1.3. Asia Pacific
4.1.3.1. Market estimates and forecast, 2014 -
2024 (USD Million) 4.1.3.2. Market estimates and
forecast, by type, 2014 - 2024 (USD
Million) 4.1.4. Central South America
4.1.4.1. Market estimates and forecast, 2014 -
2024 (USD Million) 4.1.4.2. Market estimates and
forecast, by type, 2014 - 2024 (USD
Million) 4.1.5. Middle East Africa
4.1.5.1. Market estimates and forecast, 2014 -
2024 (USD Million)
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4.1.5.2. Market estimates and forecast, by type,
2014 - 2024 (USD Million)
Chapter 5. Key Country Markets 5.1. U.S. 5.1.1.
Market estimates and forecast, 2014 - 2024 (USD
Million)
5.1.2. Market estimates and forecast, by type,
2014 - 2024 (USD Million) 5.2. Germany
5.2.1. Market estimates and forecast, 2014 - 2024
(USD Million) 5.2.2. Market estimates and
forecast, by type, 2014 - 2024 (USD Million) 5.3.
UK
5.3.1. Market estimates and forecast, 2014 - 2024
(USD Million) 5.3.2. Market estimates and
forecast, by type, 2014 - 2024 (USD Million) 5.4.
China
5.4.1. Market estimates and forecast, 2014 - 2024
(USD Million) 5.4.2. Market estimates and
forecast, by type, 2014 - 2024 (USD Million) 5.5.
India
5.5.1. Market estimates and forecast, 2014 - 2024
(USD Million) 5.5.2. Market estimates and
forecast, by type, 2014 - 2024 (USD Million)
Chapter 6. Competitive Landscape
6.1. Competitive landscape analysis, 2016 6.2.
Strategic framework
6.3. Potential customer base concentration 6.4.
Company market positioning 6.5. Company profiles
6.5.1. Colgate-Palmolive.
6.5.1.1. Company Overview 6.5.1.2. Product
Benchmarking 6.5.1.3. Financial
Performance 6.5.1.4. Recent Initiatives
6.5.2. GlaxoSmithKline
6.5.2.1. Company Overview 6.5.2.2. Product
Benchmarking 6.5.2.3. Financial
Performance 6.5.2.4. Recent Initiatives
6.5.3. Johnson Johnson
6.5.3.1. Company Overview 6.5.3.2. Product
Benchmarking
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6.5.3.3. Financial Performance
6.5.3.4. Recent Initiatives 6.5.4. Proctor
Gamble
6.5.4.1. Company Overview 6.5.4.2. Product
Benchmarking 6.5.4.3. Financial
Performance 6.5.4.4. Recent Initiatives 6.5.5.
Unilever
6.5.5.1. Company Overview 6.5.5.2. Product
Benchmarking 6.5.5.3. Financial
Performance 6.5.5.4. Recent Initiatives 6.5.6.
Church Dwight
6.5.6.1. Company Overview 6.5.6.2. Product
Benchmarking 6.5.6.3. Financial
Performance 6.5.6.4. Recent Initiatives 6.5.7.
Brodie Stone
6.5.7.1. Company Overview 6.5.7.2. Product
Benchmarking 6.5.7.3. Financial
Performance 6.5.7.4. Recent Initiatives 6.5.8.
CCA Industries
6.5.8.1. Company Overview 6.5.8.2. Product
Benchmarking 6.5.8.3. Financial
Performance 6.5.8.4. Recent Initiatives 6.5.9. GO
SMILE
6.5.9.1. Company Overview 6.5.9.2. Product
Benchmarking 6.5.9.3. Financial
Performance 6.5.9.4. Recent Initiatives 6.5.10.
Henkel.
6.5.10.1. Company Overview 6.5.10.2. Product
Benchmarking 6.5.10.3. Financial Performance
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6.5.10.4. Recent Initiatives
6.5.11. List of other vendors Chapter 7.
Methodology and Scope 7.1. Research methodology
7.2. Research Scope Assumptions 7.3. List of
data sources
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